Core Insights - The "Su Super" football league has significantly stimulated consumption in Jiangsu, with electricity usage in the service industry increasing by 12.7% year-on-year since the league's inception [1] - The event has transformed from a temporary attraction to a long-term draw, enhancing the appeal of cities and their local offerings, thus driving sustained consumer interest [2] - The league has created a vibrant atmosphere that intertwines sports, food, and local culture, leading to a richer consumer experience and emotional value associated with spending [2][3] Group 1 - The "Su Super" league has activated a consumption chain encompassing dining, accommodation, transportation, tourism, shopping, and entertainment, encouraging people to engage in various activities [1] - The league has become a platform for showcasing local cuisine, with food items being creatively marketed, thus enhancing the overall experience for fans and tourists [2] - The emotional value derived from the league's events has become a key factor in consumer spending, as people seek enjoyable and memorable experiences beyond basic needs [2] Group 2 - The success of the "Su Super" league relies on effective management and support from local businesses, which can enhance the consumer experience and facilitate greater participation [3] - Creating a conducive environment for consumption, such as setting up viewing areas and reducing barriers for small businesses, is essential for maximizing the league's impact [3] - The league's influence extends beyond immediate economic benefits, fostering a sense of community and cultural identity that can attract visitors to Jiangsu in the long term [3]