Core Points - The recent concert in Nanchong, featuring popular artists, is the largest cultural event in the city in nearly a decade, attracting over 46,000 attendees and generating more than 170 million yuan in surrounding consumption [5][6] - The concert serves as a significant city marketing opportunity, with a notable portion of attendees coming from outside Nanchong, indicating a successful draw for tourism [6] - The upcoming 14th China Shengzhong Lake International Fishing Competition is expected to attract 1,200 athletes from over 20 countries, with a focus on enhancing participant experience through optimized scheduling and diverse fishing methods [7][8] Economic Impact - The concert's economic impact includes a total area of 120 meters for the main stage and over 12,000 square meters for the event, setting a record for outdoor performances in China [5] - The local government is implementing promotional strategies linked to concert ticket stubs, offering discounts on dining and accommodation to boost local consumption [9] Tourism and Cultural Development - Nanchong aims to revitalize its cultural tourism image through events like the concert and fishing competition, with plans to integrate more high-quality performances and local特色 projects [6][7] - The city is enhancing its service infrastructure, including upgrading hotels and local businesses to accommodate the influx of visitors during these events [9][10]