1月3日晚，"遇见美好·黔西南巅峰演唱会"在兴义市体育中心启幕，黄霄云、齐秦、姚晓棠、张信哲等 实力唱将登台献艺，这场演唱会不仅带来极致视听体验，更以强大经济辐射力，串联门票、餐饮、交 通、文旅等多领域消费，成为激活黔西南州区域经济的"强引擎"。 "这场演唱会是我们以文体活动为纽带，推动'文化搭台、经济唱戏'的具体实践，更是深化文体旅融合 发展的重要探索。"黔西南文化体育广电旅游局相关负责人表示，该州聚焦"文旅+"融合模式，以大型文 体活动为抓手，联动交通、商业、景区等业态，推动消费场景延伸拓展，让文化活力持续转化为经济发 展动能。"后续我们将持续引进优质文体IP，打造更多'演艺+旅游'精品线路，推动旅游消费从'瞬时爆 发'向'持续增长'转变，进一步擦亮黔西南文旅品牌。" 门票经济率先发力，构筑消费增长核心支点。本次演唱会门票销售热度居高不下，内场880元档位门票 备受追捧，线上线下渠道俏销。据中国演出行业协会数据，演唱会门票消费对当地消费的拉动比达 1∶4.8，即每1元门票收益可带动4.8元周边消费。按万人级演出规模测算，本次门票收入不仅为演艺机 构、场地运营方带来直接收益，更通过消费传导效应，为餐饮、住宿 ...

廿四节气织经纬,山河万象话 财经 201 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的 叠加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。 据中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上 演，门票频频"秒空"，一票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏 泷"十万伏特"巡回演唱会从12月31日到1月2日连开3场吸引了3.2万人观看，邓紫棋"I AM GLORIA"巡 回演唱会于12月26日起连开11场，每场吸引超4.2万人参与。在此期间，北京、上海、海南海口等城市 同样迎来观演高峰，热门音乐剧巡演、卫视跨年盛典等演出售票火爆、反响热烈。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西 南宁围绕周 ...

廿四节气 织 经 纬, 山 河 万 象 话 财 经 % 01 量 05 C 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠加，让演唱会、音乐 节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据中国演出行业协会预测，2025年演唱会、音 乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上演，门票频频"秒空"，一 票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏泷"十万伏特"巡回演唱会从12月31日到1月2日连开3场 吸引了3.2万人观看，邓紫棋"I AM GLORIA"巡回演唱会于12月26日起连开11场，每场吸引超4.2万人参与。在此期间，北京、上 海、海南海口等城市同样迎来观演高峰，热门音乐剧巡演、卫视跨年盛典等演出售票火爆、反响热烈。 2025年国内音乐剧市场表现尤为突出，据《2025中国音乐剧市场年度报告》，全年音乐 ...

% 01 甘 四 节 气 织 经 纬, 山 河 万 象 话 财 经 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠 加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据 中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 中国演出行业协会副会长潘燕近日在受访时表示，预测2025年全国演唱会、音乐节票房收入将突破300 亿元，直接拉动交通、住宿、餐饮等综合消费超2000亿元。以"演艺+文旅"为代表的融合模式，正推动 城市文旅从"吸引客流"向"价值创造"转变。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西南 宁围绕周杰伦等艺人演唱会打造"乐市市集"和"门票+住宿+接驳"套餐，公开资料显示，周杰伦"嘉年 华"南宁站三天吸引观众17万人次，其中85%为外地游客，拉动综合消费超10亿元。西安则通过实景演 出《梦长安——大唐迎宾盛礼》和夜游演艺《大唐追梦》，将演艺与历史文 ...

2025年国内音乐剧市场表现尤为突出，据《2025中国音乐剧市场年度报告》，全年音乐剧演出场次达1.97万场，票房收入18.07 亿元，观众人数818.59万人次。与此同时，经典话剧如《暗恋桃花源》巡演热度不减，票房与口碑双丰收。沉浸式戏剧、国风音 乐节、脱口秀专场等多元演艺形式持续涌现，精准对接年轻观众的文化消费需求。公开资料显示，二三线城市演出市场增速明 显，如陕西西安、湖南长沙、重庆等地音乐节品牌逐渐成熟，成为区域文化消费新亮点。 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠加，让演唱会、音乐 节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据中国演出行业协会预测，2025年演唱会、音 乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上演，门票频频"秒空"，一 票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏泷"十 ...

中国演出行业协会发布的数据显示，2024年演唱会、音乐节等大型营业性演出保持高速增长态势，票房收入达296.36亿元，同比增长66%，占营业性演出总 票房的51.1%，成为演出市场票房成绩最为突出的品类。今年在北京，仅一个表演团队的系列演唱会，就通过打造第二现场等方式，带动所在商圈销售额环 比提升164%。 大型营业性演出机构负责人田京泉表示，今年北京的演唱会已超过180场，据统计，门票售罄的场次占比约80%。 中国演出行业协会副会长潘燕介绍，今年前三季度演唱会、音乐节的票房保持明显增长态势，预测全年票房总收入能够突破300亿元。这一热潮还带动了交 通、住宿、餐饮、购物等领域的综合消费，预测直接带动的相关消费超2000亿元。 近年来，大型演出市场呈持续上升态势，演唱会、音乐节等演出不但聚集人气带来票房收入，还带动交通、住宿、餐饮等消费增长，正在成为拉动文旅消费 的新引擎。 来自山西的石女士表示，这次除了看演唱会，她还计划去大雁塔、兵马俑转一转。 为让观众获得更好体验，西安推出6大板块18项创新举措，搭建起演艺、景区、住宿、餐饮联动的服务链条。 随着演出市场的火热，演出地正在成为文旅的新目的地，观演群体直接创造 ...

Core Viewpoint - The performance market in Fujian is thriving, with numerous concerts and events driving the integration of the performing arts economy and cultural tourism economy [1] Group 1: Concerts and Audience Engagement - The Mayday 25th Anniversary Tour concert in Xiamen attracted over 44,000 attendees per show, held over three days [2] - Xiamen has hosted 50 large concerts this year, drawing more than 750,000 attendees, with rewards of up to 3.6 million yuan for event organizers [3][4] - Fuzhou's concert events have also seen significant attendance, with over 500,000 attendees this year, 60% of whom are from outside the city [3] Group 2: Economic Impact and Consumer Experience - The performing arts market is becoming a new engine for urban cultural tourism development, with various immersive experience scenarios being created [4] - A pop-up store in Xiamen generated over 10 million yuan in sales within eight days, benefiting from "ticket root" promotions that offer discounts at 32 dining brands [5][6] - Fuzhou has customized tourism routes for concertgoers, linking popular attractions, resulting in increased hotel bookings near performance venues [7] Group 3: Trends in Audience Behavior - The trend of "traveling with performances" is gaining popularity among young people, with many new first-tier cities hosting large-scale events every weekend [8]

Core Insights - The performing arts market is becoming a new engine for urban cultural tourism development in Fujian, with a focus on concerts and immersive experience scenarios [1] - The "ticket root +" model is being innovated to connect various consumption scenarios, enhancing cross-industry traffic [1] Group 1: Impact on Consumer Behavior - During concert periods, significant increases in foot traffic have been observed in shopping districts, with a notable example being a pop-up store in Xiamen that attracted many consumers [3] - The pop-up store achieved sales exceeding 10 million within just 8 days of opening, and concert-goers received various discounts at 32 dining brands, leading to a substantial increase in overall sales [5] Group 2: Growth Metrics - In Xiamen, foot traffic during concert periods increased by over 105% year-on-year, with a 40% rise in dining brand sales [7] - The Yantai Mountain area in Fuzhou saw foot traffic rise to 100,000, approximately 2.5 times the usual weekday numbers, due to concert events [9] Group 3: Broader Tourism Trends - There has been a noticeable increase in hotel bookings near concert venues and popular attractions, with the trend of "traveling with performances" becoming popular among young people [11] - New first-tier cities are hosting large-scale events with over 5,000 attendees almost every weekend this year, leading to a rise in cross-city visitors [11]

Core Points - The recent concert in Nanchong, featuring popular artists, is the largest cultural event in the city in nearly a decade, attracting over 46,000 attendees and generating more than 170 million yuan in surrounding consumption [5][6] - The concert serves as a significant city marketing opportunity, with a notable portion of attendees coming from outside Nanchong, indicating a successful draw for tourism [6] - The upcoming 14th China Shengzhong Lake International Fishing Competition is expected to attract 1,200 athletes from over 20 countries, with a focus on enhancing participant experience through optimized scheduling and diverse fishing methods [7][8] Economic Impact - The concert's economic impact includes a total area of 120 meters for the main stage and over 12,000 square meters for the event, setting a record for outdoor performances in China [5] - The local government is implementing promotional strategies linked to concert ticket stubs, offering discounts on dining and accommodation to boost local consumption [9] Tourism and Cultural Development - Nanchong aims to revitalize its cultural tourism image through events like the concert and fishing competition, with plans to integrate more high-quality performances and local特色 projects [6][7] - The city is enhancing its service infrastructure, including upgrading hotels and local businesses to accommodate the influx of visitors during these events [9][10]

Core Insights - The article highlights the significant economic impact of concerts, particularly the recent success of the Mayday band's 25th anniversary tour, which has sparked a nationwide consumption boom in various sectors [1][2]. Group 1: Economic Impact of Concerts - Concerts are driving local economies, with data showing that 66% of attendees at the Mayday concert in Beijing traveled from other cities, leading to a multiplier effect of 4.5 to 5 times in surrounding consumption [2][3]. - The surrounding areas of concert venues are experiencing substantial growth, with a 50% increase in foot traffic and a 30% rise in revenue since the launch of the Bird's Nest concert season in 2025 [2][3]. Group 2: Government Incentives - Local governments are implementing financial incentives to attract concert organizers, such as a maximum reward of 3.6 million yuan for hosting a concert in Xiamen and 1 million yuan for music festivals [3]. - In Sanya, rewards are structured based on ticket sales, with 100,000 yuan for concerts exceeding 10,000 attendees, increasing by 10,000 yuan for every additional 2,000 attendees, capped at 1.5 million yuan [3]. Group 3: Streamlining Approval Processes - The article discusses the historical challenges of lengthy approval processes for concerts, which have been streamlined to reduce time and complexity, allowing for quicker event organization [4][5]. - New measures have been introduced to expedite approvals, such as a one-day approval process in Haikou and a reduction of the approval timeline in Tianjin from 13 to 7 working days [4][5]. Group 4: Consumer Expectations and Regulatory Environment - As concert demand surges, consumers are expressing a desire for better ticket purchasing experiences, including more accessible ticket sources and clearer refund policies [6][7]. - Recent legal cases highlight the need for transparent and consumer-friendly ticket refund policies, emphasizing the importance of protecting consumer rights in the ticketing process [6][7].