赛事流量转化经济增量

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“苏超”点燃城市嘉年华 长三角赛事流量变经济增量
Zhong Guo Xin Wen Wang· 2025-06-14 01:42
Group 1 - The 2025 Jiangsu Province Urban Football League ("Su Super") is generating significant excitement and engagement, with the fourth round of matches starting on June 14, featuring local teams and cultural events [1] - The event is driving a surge in tourism and local consumption, with restaurants and bars promoting food and drink alongside the matches, and attractions offering ticket promotions to draw visitors [1][2] - The Long Triangle region is experiencing a notable increase in tourism activity, with a 305% year-on-year growth in ticket bookings for scenic spots in Jiangsu during early June [1][2] Group 2 - The "Su Super" matches are expected to boost local economies through increased spending on food, accommodation, and entertainment, as fans travel to experience the local culture [2] - Major sporting events in the region, such as the 2024 Long Triangle International Athletics Diamond League and the 2025 F1 China Grand Prix, are contributing to economic growth, with significant ticket sales and attendance figures [2] - The Long Triangle region aims to develop its sports industry, targeting a total scale of 1.65 trillion yuan by 2025, with a focus on enhancing the value of the sports sector within the local economy [2] Group 3 - The integration of sports events into regional development plans highlights the importance of sports in driving economic growth and cultural engagement, with a focus on creating influential regional brand events [3] - The "Su Super" phenomenon serves as a model for other regions in China to explore the "event+" practice, which combines sports with various cultural and commercial activities [3]