Group 1 - The 2025 Jiangsu Province Urban Football League ("Su Super") is generating significant excitement and engagement, with the fourth round of matches starting on June 14, featuring local teams and cultural events [1] - The event is driving a surge in tourism and local consumption, with restaurants and bars promoting food and drink alongside the matches, and attractions offering ticket promotions to draw visitors [1][2] - The Long Triangle region is experiencing a notable increase in tourism activity, with a 305% year-on-year growth in ticket bookings for scenic spots in Jiangsu during early June [1][2] Group 2 - The "Su Super" matches are expected to boost local economies through increased spending on food, accommodation, and entertainment, as fans travel to experience the local culture [2] - Major sporting events in the region, such as the 2024 Long Triangle International Athletics Diamond League and the 2025 F1 China Grand Prix, are contributing to economic growth, with significant ticket sales and attendance figures [2] - The Long Triangle region aims to develop its sports industry, targeting a total scale of 1.65 trillion yuan by 2025, with a focus on enhancing the value of the sports sector within the local economy [2] Group 3 - The integration of sports events into regional development plans highlights the importance of sports in driving economic growth and cultural engagement, with a focus on creating influential regional brand events [3] - The "Su Super" phenomenon serves as a model for other regions in China to explore the "event+" practice, which combines sports with various cultural and commercial activities [3]

Core Viewpoint - The rise of grassroots football events like "Village Super" and "Su Super" reflects a deep-rooted passion for the sport among local communities, emphasizing collective spirit and community pride over individual interests [2][6][8] Group 1: Event Overview - "Su Super" is a city football league in Jiangsu, involving teams from 13 districts, while "Village Super" primarily features teams from various villages in Guizhou [2] - Both events showcase a mix of professional and amateur players, including current and former athletes from diverse backgrounds, contributing to a vibrant and competitive atmosphere [2][6] Group 2: Community Engagement - The success of these events is attributed to their ability to resonate with local communities, transforming them into festivals that foster unity and collective pride [6][8] - The grassroots nature of these leagues encourages local participation and support, creating a strong connection between the events and the communities they represent [8] Group 3: Cultural Impact - The phrase "competition first, friendship fourteenth" highlights the intense competitive spirit among players, who are driven by a desire for glory and community recognition [4] - The events symbolize a rejection of negative elements in sports, promoting values of authenticity and joy in participation [8]

Group 1: Domestic Travel Trends - During the Dragon Boat Festival holiday, short-distance leisure travel dominated, with domestic surrounding and local travel accounting for 64% of the total [1] - Popular destinations for surrounding travel included Hangzhou, Nanjing, Shanghai, Suzhou, Guangzhou, Beijing, Tianjin, Jinan, Chengdu, and Huzhou [1] - Hotel prices in popular travel locations like Guangzhou, Chengdu, and Chongqing were over 30% lower compared to the May Day holiday and about 20% lower than during the summer [1] Group 2: Inbound and Outbound Travel - Outbound travel saw a surge, with popular destinations including Japan, Hong Kong, South Korea, Thailand, and Malaysia, all within a 3-hour flight radius [2] - Orders for inbound travel increased by nearly 90% year-on-year, with top destinations being Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Qingdao, Xi'an, and Kunming [2] - The gross merchandise value (GMV) of entrance tickets for popular inbound attractions grew over 1.5 times compared to last year, with natural scenic spots being highly favored [2] Group 3: Cultural and Sports Events - The inaugural Jiangsu Province City Football League became a popular cultural tourism IP during the holiday, attracting significant attention from fans and tourists [3] - Various cities combined the football matches with promotional packages like "ticket + dining" and "ticket + scenic spots," enhancing local consumption in dining, accommodation, and tourism [3]

Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]

Core Viewpoint - The "Su Super" league, a city football league in Jiangsu Province, is significantly boosting local economies and enhancing cultural and tourism exposure through its events [1][3]. Group 1: Event Impact - Since its launch on May 10, "Su Super" has attracted considerable attention, with an average attendance of 8,798 per match, surpassing the average of 6,467 for the national league [2]. - The opening match in Zhenjiang drew 18,000 spectators, while the match in Yancheng attracted 15,000 fans, indicating strong local interest [2]. - The league has led to a surge in ticket demand, with fans willing to pay 100 yuan for a ticket on second-hand platforms [2]. Group 2: Cultural and Economic Effects - The league has become a platform for showcasing local culture, cuisine, and heritage, contributing to economic growth [3]. - During the league, the night tourism at the Xijindu scenic area in Zhenjiang increased threefold, and a promotional ticket package in Changzhou boosted local product sales [3]. - The league has fostered a competitive yet collaborative spirit among the 13 cities, enhancing their collective identity as a vibrant economic and cultural region [3]. Group 3: Economic Context - In 2024, all 13 cities in Jiangsu are projected to enter the top 100 cities by GDP, with nine cities in the top 50 [4]. - Changzhou recently became the fifth city in Jiangsu to surpass a GDP of 1 trillion yuan, joining Suzhou, Nanjing, Wuxi, and Nantong [4]. - Jiangsu's population density and rich cultural heritage provide a strong foundation for the success of initiatives like "Su Super" [4].