Core Insights - The article highlights the growing popularity of sports events in China during the National Day holiday, emphasizing the integration of sports with tourism and commerce as a driver of economic growth [4][21]. Sports Events and Participation - The China Open and WTT China Grand Slam attracted significant attendance, with the China Open achieving over 90% occupancy and more than 45,000 visitors on September 27, setting a historical record [5][10]. - Various local sports events, such as amateur football leagues and outdoor activities, were actively participated in across the country, showcasing a vibrant sports culture [8][10]. Economic Impact and Consumer Engagement - The government has initiated policies to enhance sports consumption and promote high-quality development in the sports industry, aiming to create events that encourage travel and local spending [4][21]. - The "ticket root economy" has emerged, where event tickets provide discounts at local businesses, enhancing consumer engagement and driving sales in surrounding areas [17][20]. Integration of Sports and Commerce - Major events like the China Open have set up "second viewing sites" in commercial areas, allowing fans to enjoy live broadcasts while shopping and dining, thus integrating sports with local commerce [12][15]. - The success of the "second viewing sites" has been evident, with significant increases in foot traffic and sales reported in various commercial districts during events [15][20]. Future Outlook - The sports industry in China is projected to continue its steady growth, with an average annual increase of over 10% in the past five years, indicating a strong potential for future development [21].

"为一场比赛，奔赴一座城""一日比赛，多日停留，一人比赛，多人消费"，这样的场景正在越来越多的城市上演，这也是很多人的真实感受。对于地方 来说，接地气的各类体育赛事，正带动交通、旅游、餐饮、住宿等产业的联动发展。所以体育赛事拉动消费，把赛事流量变成经济增量，也成为不少地方的 发力方向。这样的赛事经济，给我们个人、给地方都带来了什么？如何让一场赛事成长为带动区域发展的"经济引擎"？热闹背后，又有哪些冷思考呢？ 清晨七点，数千名越野跑参赛者迎着晨光出发。这是今年三亚经济圈热带雨林挑战赛的收官之战。 这场赛事从六月中旬开始，每周末选取三亚周边市、县的一个标志性景区，举行一场越野跑。赛事用蜿蜒的赛道将周边景观串联在一起，选手们既能在 海南独有的雨林秘境中挑战自我，又能在黎村苗寨感受当地民俗文化。 有趣的体验让不少人从赛事第一站追到了第五站，还有的举家出动。赛事带火的，不只是赛道上的比拼，还有吃住行游娱购的全链条消费。 是什么让一场赛事串起一个消费链条？或许能在赛道上找到答案——这里的参赛者，早已跳出了对赛事成绩的单一追求。有人穿着黎族织锦跑过雨林， 在赛道上秀出自己的民族文化；有人扛着音响边跑边唱，感受着音乐和运动的 ...

"苏超"比赛的"主场价值"，从经济上、流量上看都非常大，值得高度重视。 8月2日至3日，江苏省城市足球超级联赛（以下简称"苏超"）第八轮战罢。冒着台风"竹节草"带来的雨水，南通队 客场3球轻取镇江，七连胜继续领跑积分榜。常州队5球负于盐城，还是没进球，继续在榜尾"保卫笔画"。距离决 出前八名晋级季后赛的名额还剩5轮，各队都"动真格"了。 | | | | 2128.44 | | THEYSERTLE B | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 2025江苏银行江苏省城市足球联赛 BANK OF JIANGSU · 2025 JIANGSU FOOTBALL CITY LEAGUE | | | | | | | | | | | 积分榜 | | | | | | | | | | | 数据截至8月3日 | | | | | | | | | 場家 | 8 | T | 0 | Mich | 快就 | #ftle | 200 | | 1 | ● 南通队 | 7 | 7 | 0 | 0 | 19 | 3 | ...

Group 1 - The 2025 Jiangsu Province Urban Football League ("Su Super") is generating significant excitement and engagement, with the fourth round of matches starting on June 14, featuring local teams and cultural events [1] - The event is driving a surge in tourism and local consumption, with restaurants and bars promoting food and drink alongside the matches, and attractions offering ticket promotions to draw visitors [1][2] - The Long Triangle region is experiencing a notable increase in tourism activity, with a 305% year-on-year growth in ticket bookings for scenic spots in Jiangsu during early June [1][2] Group 2 - The "Su Super" matches are expected to boost local economies through increased spending on food, accommodation, and entertainment, as fans travel to experience the local culture [2] - Major sporting events in the region, such as the 2024 Long Triangle International Athletics Diamond League and the 2025 F1 China Grand Prix, are contributing to economic growth, with significant ticket sales and attendance figures [2] - The Long Triangle region aims to develop its sports industry, targeting a total scale of 1.65 trillion yuan by 2025, with a focus on enhancing the value of the sports sector within the local economy [2] Group 3 - The integration of sports events into regional development plans highlights the importance of sports in driving economic growth and cultural engagement, with a focus on creating influential regional brand events [3] - The "Su Super" phenomenon serves as a model for other regions in China to explore the "event+" practice, which combines sports with various cultural and commercial activities [3]

Core Viewpoint - The rise of grassroots football events like "Village Super" and "Su Super" reflects a deep-rooted passion for the sport among local communities, emphasizing collective spirit and community pride over individual interests [2][6][8] Group 1: Event Overview - "Su Super" is a city football league in Jiangsu, involving teams from 13 districts, while "Village Super" primarily features teams from various villages in Guizhou [2] - Both events showcase a mix of professional and amateur players, including current and former athletes from diverse backgrounds, contributing to a vibrant and competitive atmosphere [2][6] Group 2: Community Engagement - The success of these events is attributed to their ability to resonate with local communities, transforming them into festivals that foster unity and collective pride [6][8] - The grassroots nature of these leagues encourages local participation and support, creating a strong connection between the events and the communities they represent [8] Group 3: Cultural Impact - The phrase "competition first, friendship fourteenth" highlights the intense competitive spirit among players, who are driven by a desire for glory and community recognition [4] - The events symbolize a rejection of negative elements in sports, promoting values of authenticity and joy in participation [8]

Group 1: Domestic Travel Trends - During the Dragon Boat Festival holiday, short-distance leisure travel dominated, with domestic surrounding and local travel accounting for 64% of the total [1] - Popular destinations for surrounding travel included Hangzhou, Nanjing, Shanghai, Suzhou, Guangzhou, Beijing, Tianjin, Jinan, Chengdu, and Huzhou [1] - Hotel prices in popular travel locations like Guangzhou, Chengdu, and Chongqing were over 30% lower compared to the May Day holiday and about 20% lower than during the summer [1] Group 2: Inbound and Outbound Travel - Outbound travel saw a surge, with popular destinations including Japan, Hong Kong, South Korea, Thailand, and Malaysia, all within a 3-hour flight radius [2] - Orders for inbound travel increased by nearly 90% year-on-year, with top destinations being Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Qingdao, Xi'an, and Kunming [2] - The gross merchandise value (GMV) of entrance tickets for popular inbound attractions grew over 1.5 times compared to last year, with natural scenic spots being highly favored [2] Group 3: Cultural and Sports Events - The inaugural Jiangsu Province City Football League became a popular cultural tourism IP during the holiday, attracting significant attention from fans and tourists [3] - Various cities combined the football matches with promotional packages like "ticket + dining" and "ticket + scenic spots," enhancing local consumption in dining, accommodation, and tourism [3]

Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]

Core Viewpoint - The "Su Super" league, a city football league in Jiangsu Province, is significantly boosting local economies and enhancing cultural and tourism exposure through its events [1][3]. Group 1: Event Impact - Since its launch on May 10, "Su Super" has attracted considerable attention, with an average attendance of 8,798 per match, surpassing the average of 6,467 for the national league [2]. - The opening match in Zhenjiang drew 18,000 spectators, while the match in Yancheng attracted 15,000 fans, indicating strong local interest [2]. - The league has led to a surge in ticket demand, with fans willing to pay 100 yuan for a ticket on second-hand platforms [2]. Group 2: Cultural and Economic Effects - The league has become a platform for showcasing local culture, cuisine, and heritage, contributing to economic growth [3]. - During the league, the night tourism at the Xijindu scenic area in Zhenjiang increased threefold, and a promotional ticket package in Changzhou boosted local product sales [3]. - The league has fostered a competitive yet collaborative spirit among the 13 cities, enhancing their collective identity as a vibrant economic and cultural region [3]. Group 3: Economic Context - In 2024, all 13 cities in Jiangsu are projected to enter the top 100 cities by GDP, with nine cities in the top 50 [4]. - Changzhou recently became the fifth city in Jiangsu to surpass a GDP of 1 trillion yuan, joining Suzhou, Nanjing, Wuxi, and Nantong [4]. - Jiangsu's population density and rich cultural heritage provide a strong foundation for the success of initiatives like "Su Super" [4].