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31-40岁占比最高!苏超“粉丝”画像来了
第一财经· 2025-06-24 12:51
Core Viewpoint - The popularity of the Suzhou Super League (苏超) is surging, with significant increases in attendance and engagement metrics, indicating a growing interest in local football and its impact on regional tourism and culture [1][4]. Group 1: Attendance and Engagement Metrics - The fifth round match between Suzhou and Yangzhou has sold out, with ticket sales showing a peak interest of approximately 320,000 reservations and over 800,000 simultaneous online users [1]. - The average attendance for the first round was 7,745, which increased to 9,852 by the second round, and further surged as the league gained traction, leading to sold-out tickets by the third round [2][3]. - The average attendance for the fourth round matches was 25,800, with a notable increase in out-of-province spectators, indicating a broader appeal beyond local fans [4]. Group 2: Demographics and Regional Interest - The demographic profile of Suzhou Super League followers shows that 37% are aged between 31-40, while the 18-23 age group has the highest preference index [2]. - Initially, 47.02% of the audience came from Jiangsu, but this figure dropped to 24.06% by the fourth round, with a notable rise in interest from Guangdong [3]. Group 3: Economic and Cultural Impact - The influx of out-of-province fans is expected to enhance local tourism and cultural consumption, with initiatives like dedicated ticket purchasing channels for non-local fans [4]. - The Suzhou Super League is seen as a catalyst for regional economic growth, with increased demand for local attractions and services, as evidenced by significant rises in ride-hailing requests to nearby tourist sites [5]. - Experts suggest that the league's success could serve as a model for other regions, potentially influencing the future development of the football industry in China [5].
苏超“粉丝”:31-40岁占比最高,省外球迷越来越多,80万人抢这场球票
Di Yi Cai Jing· 2025-06-24 11:55
Core Insights - The popularity of the Suzhou Super League (苏超) is significantly increasing, with sold-out matches and high ticket demand indicating a growing fan base [2][4] - The introduction of dedicated ticket purchasing channels for out-of-province fans is expected to enhance the league's influence and boost local cultural and tourism consumption [4][6] Group 1: Attendance and Engagement - The fifth round match between Suzhou and Yangzhou has already sold out, with ticket sales showing a peak interest of approximately 320,000 reservations and over 800,000 simultaneous online users [2] - Average attendance has risen from 7,745 in the first round to 25,800 in the third round, showcasing a growing trend in spectator engagement [3] - The demographic of fans is shifting, with a notable increase in out-of-province attendees, indicating a broader appeal beyond the local region [4] Group 2: Economic Impact - The surge in attendance is positively impacting local tourism, with significant increases in ride-hailing demand to nearby attractions, such as a 93% increase for Tianmu Lake [5] - The league's success is prompting other provinces to consider similar initiatives, potentially leading to innovations in the football industry across China [6] - The Suzhou Super League is contributing to the popularization of sports and enhancing public participation in physical activities, reflecting a growing demand for health and wellness [6]