作为江苏省级顶级足球赛事，"苏超"创新推出小微企业专属合作机制，以"公开报名、资质审核、公证摇号"模式，打破传统商务合作高门槛，让"小而 美、小而强"的街头小店与本土优质小微企业站上顶流赛事舞台。此举既激活本土市场主体活力，也让赛事更接地气、更具烟火气，推动体育与文旅、商 业、民生深度融合，为江苏小微经济高质量发展注入新动能。 扬子晚报/紫牛新闻见习记者周珉 校对陶善工 | 各选顺序号 | 各选名单30家 企业名称 | 统一社会信用代码 | | --- | --- | --- | | | 常州贝斯莱夫安全设备有限公司 | 91320412088376659G | | | 徐州财鑫铝制品有限公司 | 91320312581006629N | | 3 | 常州谨言家居有限公司 | 91320412MA07W LE192 | | 4 | 张家港市中久金属制品有限公司 | 91320582339036766M | | 5 | 南通君悅家居有限公司 | 91320691MAIMDON 4 | | 6 | 江苏华尔食品有限公司 | 913212816907846737 | | 7 | 南京餐秤堂中医 诊部有限公司 | 9 ...

烟火气撞上绿茵热，江苏的街头小店们即将站上省级顶流体育舞台！2026江苏省城市足球联赛("苏超")小微企业商务遴选合作报名已圆满收官，这场专为 小微市场主体打造的赛事合作盛宴，让遍布江苏街巷的小店、个体户，迎来了品牌出圈的全新机遇，而3582家小店竞争32个亮相席位，更是开启了一场百 里挑一的角逐。 自1月27日报名公告发布，仅16天时间，全省13个设区市的小微企业和个体工商户踊跃参与，最终3582家符合条件的市场主体成功报名，覆盖制造业、商 贸、住宿餐饮、科技科研等多个领域，其中制造业占比28.31%居首，商贸、住宿餐饮紧随其后。多元的行业构成尽显江苏本土商业的鲜活活力，真正实 现了"街头小店"与"苏超"赛事的全省联动，而这3582份热情参与，最终将只为角逐32个珍贵的赛场亮相席位，百里挑一的竞争，让每一个入围名额都更具 分量。 此次"苏超"为小微主体量身打造的合作模式，打破了体育赛事赞助的高门槛，仅5万元的亲民赞助费，就能让突围的小店们享受到与知名企业同等的官方 赞助商权益，赛场广告露出、品牌官方授权等价值满满的回报，让街头小店得以与行业巨头同框亮相，站上"苏超"的顶流舞台。这份百里挑一的机会，也 成为小 ...

"'苏超'首次被写入江苏省政府工作报告，释放出多重积极信号。"苏商银行特约研究员付一夫在接受《证券日报》记者采 访时表示，这表明体育赛事已成为地方促消费、稳增长的重要抓手。以"跟着苏超游江苏"等活动为示范，赛事票根转化为文旅 流量入口，继而发挥票根经济的杠杆效应，激活全域消费。同时，这也彰显了地方政府对全民健身与本土体育IP培育的重视。 本报记者 韩昱 "苏超"（江苏省城市足球联赛）2025年破圈成为顶流，近日首次被写入江苏省政府工作报告，再次引发各界关注。 在2025年工作回顾方面，江苏省政府工作报告提出，"跟着苏超游江苏"等品牌活动彰显引流效应，接待游客人次、游客总 花费分别增长10.4%、10.2%；在2026年重点工作方面，明确提出要实施服务消费提质惠民行动，以"苏超"促进文旅体商融合发 展，激发"文化+""旅游+""体育+"等消费活力。 朱华雷认为，各地体育赛事以场景融合、政策联动、IP变现的组合形式，构建出一条"赛事—流量—消费"闭环链条，将有 力带动当地餐饮、住宿、文旅、零售、文创等多领域消费，通过"一场球带火一座城"等方式促进区域经济增长。 "各地通过体育赛事带动消费，需以赛事为核心构建全域消 ...

Core Insights - The article highlights the growing popularity and commercial viability of the Jiangsu Provincial Urban Football League (Su Super League), especially following the U23 national team's success in the Asian Cup [1][3]. Sponsorship and Financial Aspects - The 2026 season of Su Super League will be co-sponsored by "Jiangsu Bank · Suhao Holdings," with 24 sponsors including Adidas, Ant Financial, and Coca-Cola [3][5]. - Adidas will replace Karamay as the official apparel sponsor, providing 8 million yuan in cash support and 1 million yuan worth of apparel for each participating team, indicating a significant increase in sponsorship expectations for a provincial amateur league [3][5]. - The total sponsorship amount from Adidas for the league is reported to be 21 million yuan, which is comparable to the sponsorship amounts in top-tier leagues like the Chinese Super League [5][9]. Market Dynamics and Growth - The Su Super League has become a competitive platform for brands, with 15 new sponsors added, reflecting its attractiveness to advertisers [5][6]. - The league's sponsorship landscape has evolved, with local enterprises and internet platforms actively seeking exposure, leading to a total sponsorship amount of 15.41 million yuan in the Nanjing division alone [5][6]. - The league has driven significant consumer spending, with over 38 billion yuan generated from various consumption scenarios, including a 26.48% year-on-year increase in tourism-related spending [6][13]. Brand Strategy and Engagement - Adidas' involvement in the Su Super League aligns with its strategy to enhance its presence in grassroots football, focusing on youth training and community engagement [10][12]. - The league's structure allows brands to engage with a larger audience, providing a platform for consistent interaction with fans and consumers [15][19]. - The introduction of a sponsorship scheme for small and micro enterprises aims to integrate local businesses into the league's ecosystem, enhancing community involvement [16][19]. Broader Implications for Chinese Football - The Su Super League represents a shift in the relationship between football and urban development, integrating sports into cultural and economic frameworks [13][22]. - The league's success is indicative of a broader trend where local leagues are becoming essential components of China's football landscape, contributing to social and economic growth [19][22]. - The evolving structure of Chinese football now includes a multi-tiered system, with grassroots leagues playing a crucial role in the overall ecosystem [22][23].

为助力广大小微企业公平、公开参与2026江苏省城市足球联赛商务合作，精准把握赛事品牌曝光机会， 组委会特整理以下常见问题，为企业答疑解惑。希望通过清晰指引，切实降低小微企业合作对接门槛， 让每一家企业都能高效对接、放心参与。助力小微企业借势联赛IP提升品牌声量，携手共拓发展新空 间！ Q1 本次小微企业商务遴选共分几个阶段？时间如何安排？ 整个遴选流程共分为六个阶段，确保严谨透明： 公告发布与小微企业信息登记 1月27日14:30启动–2月11日17:30 发布《公开征集公告》，开放报名系统。小微企业在线填报基本信息，首次提交后部分信息不可修改。 公证摇号及资质核验 2月16日–3月9日 公证处摇号产生32家拟中选企业及30家备选企业，并进行资质核验。 信息补充与深度审核 3月10日–3月14日 通知62家企业补充材料，开展人工审核。32家拟中选企业中有不符合要求的，从30家备选企业中依次替 补。 确定名单及场次 3月17日 企业代表公开抽签确定赞助场次。 最终公示 3月18日–3月24日(不少于5个工作日) 公示赞助商名单及场次，接受社会监督。 协议签署与发布 3月28日–3月31日 签署正式协议，公布最终 ...

Group 1 - The core viewpoint of the article highlights the significant expansion of sponsorship and commercial partnerships for the 2026 season of the Jiangsu Super League (苏超), driven by the success and popularity of the inaugural 2025 season [1][2] - The 2025 season saw a remarkable attendance of over 2.43 million spectators, with an average of 28,000 attendees per match, setting a record for provincial leagues [2] - The number of sponsors increased from 6 during the preparation phase to 41 at the provincial level, with some city-level sponsors reaching into the dozens, indicating a substantial growth in commercial interest [2] Group 2 - The 2026 season will feature a multi-tiered sponsorship structure, including official strategic partners such as Guoyuan V3, Heineken, Adidas, and others, alongside various official sponsors and suppliers [1][3] - Upgrades for sponsor rights include enhanced advertising exposure through LED screens in stadiums and live broadcasts, and a significant reduction in competitive industry categories from 26 to 9, allowing for greater collaboration opportunities [3] - The league is also focusing on small and micro enterprises by opening 32 official sponsorship slots, providing equal rights and benefits to selected businesses, which will be chosen through a structured application process [3]

记者11日从辽宁省体育局获悉，东北地区城市足球联赛（简称"东北超"）将于5月23日启动。辽宁省体 育局局长曹阳表示，这场由东北三省、内蒙古自治区体育局联合主办的赛事，将聚焦文旅黄金季，推动 东北足球振兴与文体旅商融合发展。 曹阳介绍，首届"东北超"将集结八支城市代表队参赛，分别来自辽宁沈阳、大连，吉林长春、延边州， 黑龙江哈尔滨、鸡西，以及内蒙古呼和浩特、通辽。"赛事突出'城市属性'，要求各队在名称、主场运 营及社区连接上深度扎根，强化市民认同感与荣誉感。"曹阳说。 不同于传统的单一主场开幕模式，首届"东北超"将由三省一区的省会城市于5月23日同步举办开幕式， 并在开幕式后同时打响揭幕战。"选择5月23日开赛，是赛事筹备方经过多重考量的最优解。"曹阳表 示，一方面，东北地区旅游季于5月中旬全面开启，赛事与文旅旺季同频共振，能有效推动文体旅商深 度融合，吸引更多游客与球迷参与，助力沿线城市旅游经济发展；另一方面，从气候条件来看，以最北 侧的哈尔滨为例，近五年5月中旬平均气温为17.5摄氏度、最低温10摄氏度，适宜的温度既能保障球员 发挥，也能提升观众观赛体验。 据了解，"东北超"球员须为16至40周岁的中国男性 ...

Group 1: National Development and Modernization - The New Year speech by President Xi Jinping emphasizes the theme of "striving for new and better" in the context of Chinese-style modernization, highlighting the importance of innovation, cultural heritage, and shared prosperity [2] - The city of Changsha serves as a vibrant example of national development, showcasing various initiatives such as drone performances, employment rights for new job groups, and subsidies for families [2] Group 2: Fireworks Industry Growth - Liuyang fireworks have achieved significant recognition, holding 90% of the national market share, with over 1,300 events held in 2025, marking a year-on-year growth of over 20% [8] - The integration of technology, such as drones and AI, has transformed traditional fireworks displays into sophisticated performances, breaking multiple Guinness World Records [8][6] Group 3: Economic Impact of Sports Events - The "Xiangchao" league in Changsha attracted over 4 million attendees, generating an economic benefit of approximately 13.68 billion yuan for the province, with Changsha contributing 4.85 billion yuan [12][11] - The event successfully linked sports enthusiasm with local consumption, creating a vibrant economic cycle that benefited various sectors including accommodation, dining, and transportation [12] Group 4: Social Welfare Initiatives - The implementation of a child-rearing subsidy program in Changsha provides families with 3,600 yuan annually for children under three, benefiting over 124,600 infants and totaling approximately 4 billion yuan in disbursements [17][16] - A free home modification program for elderly individuals has been launched, with 13,400 households receiving personalized upgrades to enhance safety and comfort [20][19] Group 5: Support for New Employment Groups - The establishment of 1,600 "love stations" in Changsha provides essential services for new employment groups, addressing their needs for hydration and rest during work [21] - The city is actively engaging with new employment groups to gather feedback and improve their working conditions through various initiatives and support programs [22]

Group 1 - The core economic temperature of China is reflected in daily life changes, such as the rise of new retail experiences and increased tourism among the elderly, indicating a solid foundation for economic growth [1] - The Central Economic Work Conference emphasizes achieving greater breakthroughs in quality and effectiveness, providing important guidance for the start of the 14th Five-Year Plan [1] - Technological advancements, including intelligent robots and breakthroughs in quantum communication and biomanufacturing, are creating new growth points and reinforcing the foundation for high-quality economic development [1] Group 2 - The resilience of the industrial chain has contributed to stability, with new energy vehicle sales reaching 14.78 million units in the first 11 months, a year-on-year increase of 31.2%, supported by collaboration among numerous component manufacturers [2] - The logistics sector has shown robust performance, with express delivery volumes exceeding 18 billion packages in the first 11 months, reflecting the vibrant consumer market [2] - Policy support has strengthened development, with the Hainan Free Trade Port officially starting operations, offering over 6,600 tax-free items to enhance consumer benefits and create broader opportunities for employment and entrepreneurship [2] Group 3 - Looking ahead, the Central Economic Work Conference has set the tone for the next year, focusing on stability and quality improvement, with investments in people's livelihoods as a priority [3] - The emphasis on enhancing medical services, stabilizing employment, and improving elderly care aims to ensure economic stability and progress [3]

Group 1 - The core viewpoint of the articles highlights China's transformation of sports into a significant economic industry, with projections indicating that the ice and snow industry will exceed 1 trillion yuan by 2025 [1] - The indoor ski resort in Wuxi serves as a model for how regions lacking natural snowfall can capitalize on the ice and snow trend, attracting 500,000 visitors annually and generating 180 million yuan in tourism consumption [1] - The surge in sports-related travel and consumption is evident, with ticket bookings for domestic ski resorts increasing by nearly 220% year-on-year since November [1] Group 2 - The phenomenon of sports is not limited to winter activities; grassroots football events like "Su Super" in Jiangsu have attracted 2.433 million spectators across 85 matches, creating a consumption boost of over 38 billion yuan [2] - The integration of sports with travel, food, and shopping is driving domestic demand, as seen during the 15th National Games in the Guangdong-Hong Kong-Macao Greater Bay Area, where accommodation and entertainment spending surged by 114.5% and 134.2% respectively [3] - The emergence of a new ecosystem combining sports events with cultural tourism is expected to contribute to the overall growth of China's sports industry, projected to exceed 7 trillion yuan by 2030 [3][4]