Core Insights - Shell has launched the upgraded "Lightning Red 2.0" series of lubricants in Abu Dhabi, which is designed for high performance and is the first product to feature the "Ferrari Red" packaging, enhancing its racing heritage [1][3] Product Features - The "Lightning Red 2.0" series utilizes Shell's exclusive PurePlus technology, with a GTL base oil purity of 99.5%, providing excellent evaporation resistance, deposit control, and high-temperature oxidation performance [3] - Compared to conventional API SP standard oils, the "Lightning Red" series offers a 52% improvement in wear protection, ensuring 100% power output over a 20,000 km cycle [3] Market Positioning - The "Lightning Red" series has been certified by major manufacturers such as Mercedes-Benz, BMW, and Volkswagen, making it suitable for luxury models [3] - The upgraded series is exclusively available on the Tuhu platform, allowing users to purchase genuine Shell products and access professional car maintenance services [3][4] Consumer Trends - There is a growing demand among Chinese car owners for higher quality and longer-lasting oil change services, shifting from basic needs to a focus on performance and technology [3][4] - Tuhu has identified the need for instant response, stable protection, and strong power among car owners, collaborating with Shell to align production with consumer customization [4][5] Strategic Goals - Tuhu aims to enhance its supply chain capabilities and deepen its product offerings in the automotive maintenance market, promoting the accessibility of high-end products and technologies to a broader audience [5]