Core Viewpoint - The ultimate challenge in corporate management is shifting from "how to drive teams" to "how to activate individuals," emphasizing the need for personalized management strategies to unlock employee potential [2][3]. Group 1: Understanding Employee Motivation - Deloitte's research indicates significant individual differences in employee motivation, with 78% of employees knowing what they seek, yet only 33% feeling understood by their companies [2]. - Employee motivation can stem from various factors, including financial rewards, a desire for meaningful work, and personal passion, highlighting the complexity of individual drivers [5][15]. - Many employees experience multiple motivations simultaneously, and these drivers can change over time [8][11]. Group 2: The Importance of Individualized Management - Companies often overlook the potential of activating employee motivation to create value, focusing instead on broader strategies [4]. - Understanding what drives employee actions at an individual level can enhance performance and foster innovation [3][12]. - A significant portion of managers (67%) believe that customizing work experiences based on individual skills and motivations is crucial, yet many struggle to implement this effectively [11]. Group 3: Implementing Personalized Strategies - Companies like Johnson & Johnson are pioneering personalized management approaches by collecting employee data to understand their unique motivations and preferences [14][15]. - The "manager-driven model" allows managers to tailor interactions based on individual employee drivers, significantly increasing motivation among those with personalized development plans [19]. - The "modular model" offers employees choices in their rewards and responsibilities, promoting a sense of fairness and control [20]. Group 4: Leveraging Technology for Insights - New HR technologies can help organizations collect behavioral and emotional data to better understand individual motivations, leading to more personalized employee experiences [21][22]. - While technology-driven methods may require more investment and raise privacy concerns, they can provide deeper insights into employee behavior [23]. - Companies can start enhancing individual motivation without significant budgets by encouraging managers to understand and respond to unique employee drivers [24].