超级品牌计划
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速卖通海外托管服务已覆盖全球30国
Xin Lang Ke Ji· 2025-09-23 06:32
Core Insights - The cross-border e-commerce platform AliExpress has reported that over 50% of the transaction volume for large items such as furniture and appliances comes from its "Overseas Warehousing" service [1] - Ahead of the Double 11 shopping festival, the service has expanded to cover 30 countries, with some countries launching official logistics to enhance the "last mile" delivery experience [1] Group 1: Overseas Warehousing Model - Under the "Overseas Warehousing" model, merchants are responsible for stocking goods in overseas warehouses, while the platform handles marketing and user operations [1] - Logistics fulfillment is managed by certified warehouses or third-party service providers, ensuring efficiency through system integration [1] - Products labeled with "Local+" are rapidly increasing, allowing consumers to identify them as "local stock" for faster delivery and a more stable shopping experience [1] Group 2: Brand Performance and Strategy - Brands are accelerating overseas inventory ahead of Double 11, with THINKRIDER shipping 10,000 units to overseas warehouses and aiming for sales to double, exceeding 100 million yuan [2] - The pool cleaning robot brand Seauto has leveraged the overseas warehousing model to quickly penetrate markets in Germany, France, and Spain, with 70% of its European orders coming from AliExpress [2] - AliExpress is systematically upgrading its "Overseas Warehousing" service under the "Super Brand Program," providing "Local+" labels for stocked goods and enhancing exposure through homepage pop-ups and search weighting [2]