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速卖通:海外双11期间ILIFE等品牌实现倍数增长,紧急追加库存
Xin Lang Ke Ji· 2025-11-18 09:05
智能骑行台头部品牌ThinkRider同比去年双11销量增长了4倍,部分高端机型双11首日在速卖通欧洲和 巴西均全面售罄,商家透露:"入冬后,部分国家的骑行爱好者会考虑增加室内训练,目前已为速卖通 紧急追加了一批库存。" 新浪科技讯 11月18日下午消息,海外双11期间,多个亚马逊类目头部品牌的热门产品在速卖通平台出 现库存售完情况,并开始紧急补货。 据悉,目前海外双11仍在进行中。骑行装备品牌ROCKBROS洛克兄弟在今年双11开卖当天,在速卖通 上实现成交量翻倍。扫地机器人品牌ILIFE在速卖通销售额同比增长140%,部分热销款式库存因此告 急,已经开启补货。COMHOMA电动沙发今年在速卖通上销量同比翻了5倍。 责任编辑:何俊熹 ...
跨境电商平台“增员” 中国品牌加速拓展海外市场
Group 1: Core Insights - Alibaba's Lazada has achieved a system-level integration with Tmall, allowing Tmall merchants to easily access the Southeast Asian market with no additional operational costs [1] - The cross-border e-commerce sector is experiencing significant growth, with platforms like AliExpress reporting a 70% year-on-year increase in brand registrations and over 500 brands doubling their sales [2] - China's cross-border e-commerce imports and exports reached a record high of 1.3 trillion yuan in the first half of the year, indicating robust market demand [3] Group 2: Industry Developments - The "One-Click Easy Export" initiative by Tmall and Lazada simplifies the process for merchants, as logistics, overseas customer service, and advertising are managed by the platform [1] - AliExpress is launching a "Super Brand Going Global Plan" to provide a systematic strategy for brands to enter international markets, shifting from a reliance on promotional events to a more integrated brand-building approach [2] - Various local governments are implementing favorable policies to support the development of cross-border e-commerce, including the establishment of comprehensive pilot zones and specific action plans to enhance trade facilitation [3][4] Group 3: Market Trends - The trend of "branding" is becoming irreversible, with many domestic brands looking to expand internationally [3] - The dual-driven effect of supportive policies and corporate innovation is expected to propel Chinese brands towards high-quality development in the global market [4]
速卖通海外托管服务已覆盖全球30国
Xin Lang Ke Ji· 2025-09-23 06:32
新浪科技讯 9月23日下午消息,从阿里旗下跨境电商平台速卖通获悉,目前家具、家电等大件商品中, 超50%成交额来自"海外托管"。双11前,海外托管服务覆盖国家市场扩至30个,部分国家上线了官方物 流,强化"最后一公里"配送体验。 据介绍,速卖通"海外托管"模式下,商家负责将货品备入海外仓,平台承接后续的营销推广与用户运 营。物流履约由认证仓或第三方服务商完成,平台通过系统对接保障链路效率。目前,贴有"Local+"标 签的海外托管商品增长迅速,消费者可将其识别为"本地现货",享受更快配送与更稳定购物体验。 今年双11前,越来越多品牌加速海外备货。智能骑行台品牌 THINKRIDER 已向海外仓发运10000台设 备,今年出海销售目标有望翻番,突破1亿元;泳池机器人品牌 Seauto 借助海外托管模式,快速打开德 国、法国、西班牙等市场,目前70%的欧洲订单来自速卖通。 "我们做大件重货的商家,如果不备货到本地,像沙发这样的商品,很难和本地现货竞争时效和服 务。"功能沙发品牌 Comhoma 出海负责人表示。 作为亚马逊中国区头部品牌,Comhoma 的400美元主力款电动沙发具备电动平躺、辅助站立、按摩加热 ...
万件商品已发车!“江苏智造”借力海外托管抢跑全球双11
Yang Zi Wan Bao Wang· 2025-09-17 07:24
Group 1 - The core viewpoint of the articles highlights the increasing trend of brands preparing for overseas sales ahead of the Double 11 shopping festival, with a focus on utilizing overseas warehouses for efficient logistics [1][3][5] - THINKRIDER, a brand in the smart cycling training niche, is shipping 10,000 smart cycling platforms to various countries, aiming for a sales target of 100 million yuan this year, up from 50 million yuan in 2024 [1][3] - The concept of "overseas warehousing" is gaining traction among brands, allowing them to display local stock labels to consumers, thus enhancing order fulfillment speed and competitiveness against local products [3][4] Group 2 - The number of merchants initiating overseas stock preparations has significantly increased this year, with product categories expanding from 3C and sports equipment to include high-ticket items like furniture and home appliances [4][5] - The logistics service providers indicate that the trend of overseas warehousing is becoming a necessary option for brands looking to stabilize foreign trade, with expectations for explosive growth in overseas managed products during this year's Double 11 [5]
中国自行车产业驶入数字化“新赛道”
Xin Hua Wang· 2025-05-19 03:35
2025中国自行车国际展览会5月初在上海举办。作为亚洲最大、世界前三的国际自行车展,记者在 采访中发现,人工智能和数字技术对中国自行车全行业带来巨大影响。从上下游供应链到智能化生产, 到AI创新应用,整车企业、零部件企业和软件服务企业都在积极向数智化转型靠拢。 智能生产与数据驱动,自行车制造的新趋势 在自行车行业,数字化转型已成为企业提升竞争力的关键。广东千里达,作为国内知名的自行车制 造商,一直致力于通过技术创新提升产品质量和生产效率。在本次展会上,千里达总经理张小平向记者 介绍了公司在数字化转型方面的实践和成果。 "我们开发了CRM(客户关系管理)系统,实现了从客户到代理商的全流程信息化管控。通过与客 户的紧密沟通,企业能够收集客户对未来3-6个月的市场预估数据,这些数据成为企业进行供应链市场 预估的重要依据,帮助企业更精准地安排生产计划,避免库存积压或缺货现象的发生。"张小平介绍。 在产品研发过程中,银贝斯积极引入人工智能技术。蔡正昌强调,人工智能赋能科技的关键在于数 据。通过收集和分析庞大的用户数据,企业能够深入了解用户的使用习惯、偏好和潜在需求,然后以此 为依据反向驱动产品研发。同时,银贝斯更加注重 ...