历年"黑五"，都是老牌电商亚马逊最大的战场。但今年，市场发生了变化——应用分析平台Sensor Tower数据显示，2025年"黑五"开卖首日，阿里巴巴旗 下跨境电商平台速卖通AliExpress在欧洲下载量完全超过了亚马逊。 更值得注意的是，一批长期稳居亚马逊"类目王"的中国品牌，已经用大促期间的"库存"这一核心要素表达了自己在平台间的投票。 如被誉为"骑行界迪卡侬"的品牌洛克兄弟ROCKBROS、电竞椅"椅王"SYMINO、清洁电器大卖ILIFE，纷纷将备货压向速卖通。"黑五"尚未结束，已有多 个品牌热销款售罄，紧急补货。 为什么亚马逊上的头部品牌们，开始把重心转向速卖通？ 这背后是一场关于"品牌出海"的深层迁移：当中国智造不再满足于"用低价轻小件去换销量"，而是追求"有品牌、有技术、有定价权"的时候，它们发现 ——要想真正摆脱亚马逊依赖，实现真正的"品牌出海"并不是一件容易的事。 -01-走出亚马逊，看向"出海四小龙" 对许多中国品牌而言，走出亚马逊并非主动选择，而是一场被动突围。 以ILIFE为例，这家成立于2010年的清洁家电企业，2012年发布首款扫地机器人，2014年注册自有品牌，并开始为国际客 ...

Core Insights - During the overseas Double 11 shopping festival, several leading brands on platforms similar to Amazon experienced stock shortages and began urgent restocking efforts [1] Group 1: Sales Performance - The cycling gear brand ROCKBROS saw its transaction volume double on the day of the Double 11 sales event on AliExpress [1] - The robotic vacuum brand ILIFE reported a 140% year-on-year increase in sales on AliExpress, leading to urgent restocking of popular models [1] - The electric sofa brand COMHOMA experienced a fivefold increase in sales compared to last year on AliExpress [1] Group 2: Market Trends - The leading smart cycling trainer brand ThinkRider achieved a fourfold increase in sales compared to last year's Double 11, with some high-end models selling out completely on the first day in Europe and Brazil [1] - Merchants indicated that with the onset of winter, cycling enthusiasts in certain countries are considering indoor training, prompting them to urgently add inventory for AliExpress [1]

Group 1: Core Insights - Alibaba's Lazada has achieved a system-level integration with Tmall, allowing Tmall merchants to easily access the Southeast Asian market with no additional operational costs [1] - The cross-border e-commerce sector is experiencing significant growth, with platforms like AliExpress reporting a 70% year-on-year increase in brand registrations and over 500 brands doubling their sales [2] - China's cross-border e-commerce imports and exports reached a record high of 1.3 trillion yuan in the first half of the year, indicating robust market demand [3] Group 2: Industry Developments - The "One-Click Easy Export" initiative by Tmall and Lazada simplifies the process for merchants, as logistics, overseas customer service, and advertising are managed by the platform [1] - AliExpress is launching a "Super Brand Going Global Plan" to provide a systematic strategy for brands to enter international markets, shifting from a reliance on promotional events to a more integrated brand-building approach [2] - Various local governments are implementing favorable policies to support the development of cross-border e-commerce, including the establishment of comprehensive pilot zones and specific action plans to enhance trade facilitation [3][4] Group 3: Market Trends - The trend of "branding" is becoming irreversible, with many domestic brands looking to expand internationally [3] - The dual-driven effect of supportive policies and corporate innovation is expected to propel Chinese brands towards high-quality development in the global market [4]

Core Insights - The cross-border e-commerce platform AliExpress has reported that over 50% of the transaction volume for large items such as furniture and appliances comes from its "Overseas Warehousing" service [1] - Ahead of the Double 11 shopping festival, the service has expanded to cover 30 countries, with some countries launching official logistics to enhance the "last mile" delivery experience [1] Group 1: Overseas Warehousing Model - Under the "Overseas Warehousing" model, merchants are responsible for stocking goods in overseas warehouses, while the platform handles marketing and user operations [1] - Logistics fulfillment is managed by certified warehouses or third-party service providers, ensuring efficiency through system integration [1] - Products labeled with "Local+" are rapidly increasing, allowing consumers to identify them as "local stock" for faster delivery and a more stable shopping experience [1] Group 2: Brand Performance and Strategy - Brands are accelerating overseas inventory ahead of Double 11, with THINKRIDER shipping 10,000 units to overseas warehouses and aiming for sales to double, exceeding 100 million yuan [2] - The pool cleaning robot brand Seauto has leveraged the overseas warehousing model to quickly penetrate markets in Germany, France, and Spain, with 70% of its European orders coming from AliExpress [2] - AliExpress is systematically upgrading its "Overseas Warehousing" service under the "Super Brand Program," providing "Local+" labels for stocked goods and enhancing exposure through homepage pop-ups and search weighting [2]

Group 1 - The core viewpoint of the articles highlights the increasing trend of brands preparing for overseas sales ahead of the Double 11 shopping festival, with a focus on utilizing overseas warehouses for efficient logistics [1][3][5] - THINKRIDER, a brand in the smart cycling training niche, is shipping 10,000 smart cycling platforms to various countries, aiming for a sales target of 100 million yuan this year, up from 50 million yuan in 2024 [1][3] - The concept of "overseas warehousing" is gaining traction among brands, allowing them to display local stock labels to consumers, thus enhancing order fulfillment speed and competitiveness against local products [3][4] Group 2 - The number of merchants initiating overseas stock preparations has significantly increased this year, with product categories expanding from 3C and sports equipment to include high-ticket items like furniture and home appliances [4][5] - The logistics service providers indicate that the trend of overseas warehousing is becoming a necessary option for brands looking to stabilize foreign trade, with expectations for explosive growth in overseas managed products during this year's Double 11 [5]

2025中国自行车国际展览会5月初在上海举办。作为亚洲最大、世界前三的国际自行车展，记者在 采访中发现，人工智能和数字技术对中国自行车全行业带来巨大影响。从上下游供应链到智能化生产， 到AI创新应用，整车企业、零部件企业和软件服务企业都在积极向数智化转型靠拢。 智能生产与数据驱动，自行车制造的新趋势 在自行车行业，数字化转型已成为企业提升竞争力的关键。广东千里达，作为国内知名的自行车制 造商，一直致力于通过技术创新提升产品质量和生产效率。在本次展会上，千里达总经理张小平向记者 介绍了公司在数字化转型方面的实践和成果。 "我们开发了CRM（客户关系管理）系统，实现了从客户到代理商的全流程信息化管控。通过与客 户的紧密沟通，企业能够收集客户对未来3-6个月的市场预估数据，这些数据成为企业进行供应链市场 预估的重要依据，帮助企业更精准地安排生产计划，避免库存积压或缺货现象的发生。"张小平介绍。 在产品研发过程中，银贝斯积极引入人工智能技术。蔡正昌强调，人工智能赋能科技的关键在于数 据。通过收集和分析庞大的用户数据，企业能够深入了解用户的使用习惯、偏好和潜在需求，然后以此 为依据反向驱动产品研发。同时，银贝斯更加注重 ...