越级产品
Search documents
真我徐起:中国市场需要战略耐心,要在健康运营的情况下提供越级产品
Xin Lang Ke Ji· 2025-11-07 12:55
Core Insights - Realme has launched its flagship GT8 series, focusing on strong performance and personalized imaging capabilities in a challenging Chinese market [2][5] Product Features - The GT8 Pro features a mechanical assembly design for the rear camera module, allowing users to switch between different modules, aiming to differentiate from the increasingly homogeneous smartphone market [3] - The collaboration with Ricoh GR aims to create a unique "street photography" niche, emphasizing the essence of photography rather than typical social media aesthetics [3][4] Market Strategy - Realme's pricing strategy for the GT8 Pro starts at 3999 yuan and 2899 yuan for the GT8, positioning itself competitively in the high-end market while ensuring healthy business operations [5][6] - The company aims to build brand loyalty through strategic patience and gradual market penetration, focusing on product quality rather than purely low-cost offerings [6][7] Sales and Marketing Goals - Internal sales targets for the GT8 Pro are set to exceed those of the GT7 Pro, with a focus on increasing brand awareness and customer engagement through offline experiences and marketing investments [7] - Realme plans to expand its offline presence significantly, with a target of adding 200 experience stores by 2025 and 500 by 2026, enhancing customer service and brand interaction [7]