Core Insights - The children's snack market is undergoing a significant transformation driven by consumption upgrades and changing parenting concepts, shifting from "satisfying cravings" to "nutritional value" [1] - Products that can support multi-dimensional experiences such as "nutrition + fun + emotional connection" are expected to stand out in the competitive landscape [1] Company Developments - Orion, a company with years of experience in the snack food sector, is keenly capturing market trends and is launching a new fun-shaped gummy candy called "Twist Big Head" [1][3] - The "Twist Big Head" gummy features 100% fruit juice (based on original juice) and playful designs, injecting new vitality into Orion's gummy category [1][3] Product Features - The design inspiration for "Twist Big Head" comes from a fruit-loving "big-headed bug," featuring vibrant colors and a refreshing yogurt flavor, with a surprise fruit-flavored filling [3] - The product includes a mix of three different flavors: orange, strawberry, and passion fruit, providing a surprise experience akin to unboxing [3] Market Positioning - Each gummy product launched by Orion follows a "fun play" design philosophy, which has garnered consumer acclaim and social value, enhancing its word-of-mouth marketing [4] - The introduction of "Twist Big Head" is expected to further solidify Orion's position as a leading brand in the fun gummy candy segment [4]