Core Viewpoint - The Jiangsu Province Urban Football League ("Su Chao") has unexpectedly gained immense popularity, attracting over 180,000 fans and significantly boosting local tourism and consumption, with a 305% increase in scenic spot bookings during the event period [1][6][7]. Group 1: Event Overview - The Su Chao is a regional football league involving 13 cities in Jiangsu, featuring a mix of student and amateur players, which has led to a unique and engaging atmosphere for spectators [6][7]. - The league's structure includes government support and collaboration among various local sports organizations, enhancing its operational efficiency [6][7]. Group 2: Economic Impact - The league is projected to generate over 300 million yuan in economic benefits, with each participating city expected to earn more than 20 million yuan [9][14]. - Local tourism and consumption have surged, with a 14.63% increase in travel spending in host cities and significant growth in hotel and restaurant revenues during match days [9][14]. Group 3: Sponsorship and Market Potential - The league has attracted various sponsors, including Jiangsu Bank and KELME, indicating a growing interest in local sports events and their commercial viability [10][11]. - The success of Su Chao reflects a broader trend in China's sports industry, with projections suggesting that the football market could reach over 2 trillion yuan by 2025 [13][14]. Group 4: Future Prospects - The league's success has prompted discussions about its future marketization and the potential for expanding sponsorship and broadcasting rights [14]. - Other provinces are also preparing to launch similar leagues, indicating a growing trend in regional football events across China [15].