1月10日，雪友在羌人谷滑雪场滑雪。 目前，四川有19个雪场，大部分雪场距离市区较近，能实现当天往返以及一日在雪山玩雪的自由。 四川在线记者 赵明 陈甘露 1月10日，雪友在羌人谷滑雪场滑雪。 1月10日，四川省第八届全民健身冰雪季高山滑雪公开赛、大众滑雪技术达标赛在阿坝州羌人谷滑雪场。首个比赛日吸引了两百多名参赛者。 这也是四川省第八届全民健身冰雪季活动启动后的首个周末，不少雪友按捺不住对冰雪运动的热情，激情"开板"。作为距离成都最近的优质冰雪乐园，羌人 谷滑雪场当天吸引了近3000名雪友，其中不少雪友早上从成都出发，一天"打来回"。 为了吸引更多人体验冰雪运动，今年的冰雪季，成都、阿坝、达州、宜宾、雅安等地的19个雪场12个冰场，纷纷推出针对性优惠政策，以"冰雪+N"的形 式，联动省－市－县3级，围绕"赛事引领、场景融合、消费带动"三大方向，各地冰雪场馆纷纷上线免费体验票、折扣套票及政府消费券等优惠政策，推动 冰雪运动与文体旅消费深度融合，让"冷资源"持续转化为"热经济"。 1月10日，雪友在羌人谷滑雪场滑雪。 1月10日，雪友在羌人谷滑雪场滑雪。 1月10日，雪友在羌人谷滑雪场自拍。 ...

1月5日，游客在阿坝州理县毕棚沟景区游玩（组图）。 1月5日，以"激情冰雪 活力四川"为主题的第十二届全国大众冰雪季（四川分会场）暨四川省第八届全民健身 冰雪季活动在阿坝州理县毕棚沟滑雪场拉开帷幕，启动仪式现场同步进行四川冰雪运动促消费专题推介。这场为 期3个月的冰雪盛会，将以全域联动、多元活动点燃四川冬季全民健身热情。 启动仪式上，冰雪吉祥物"毛雪旺"与"冰幺妹"亮相。吉祥物的设计深度融合四川民俗文化、冰雪运动特质与 全民健身理念，形象可爱亲切——"毛雪旺"活泼外向，传递四川冰雪运动的热情与活力；"冰幺妹"灵动可爱，表 达"充满暖意与激情的冰雪健身盛宴"。 同时，推广曲《"川"越冰雪》正式发布，歌曲由多位四川本土冬季项目名将共同演绎，歌词串联西岭雪山、 四姑娘山等四川标志性冰雪景区，并融入"曾家山的风""罗盘顶的云""光雾山的凇"等自然意象，描绘出一幅生动 的冰雪运动画卷。 本届四川省全民健身冰雪季在成都、绵阳、达州、广元、巴中设置分会场，以"冰雪+N"形式，联动省市县三 级，将举办滑雪登山公开赛、轮滑冰球比赛等超百场冰雪赛事活动，涵盖专业竞技、大众体验、亲子互动等多种 形式，围绕"赛事引领、场景融合、消费 ...

Core Insights - The 15th National Games in Guangdong showcased the unique sports culture and industries of various cities, highlighting the diverse and charming aspects of the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] Group 1: City Presentations - Guangzhou's exhibition featured a commemorative set of 15 ping pong balls, each representing a different city landmark and sports project, symbolizing the collaboration and development among the 19 cities in the Greater Bay Area [1] - Shantou's representative, a 17-year-old dancer, expressed excitement about the incorporation of traditional dance elements in the opening ceremony, reflecting local cultural pride [1] - Zhaoqing displayed roller skates that were once presented as national gifts, emphasizing local manufacturing capabilities in sports equipment [2] Group 2: Cultural Integration - Cities are integrating local cultural symbols into sports products, enhancing the visitor experience and promoting local heritage during the National Games [2] - Qingyuan is promoting its local specialties, such as chicken and dragon boat racing, as new city identifiers, while offering discounts to athletes and tourists at local attractions [2] - Chaozhou is promoting Go as a leisure activity, integrating it with local intangible cultural heritage like traditional tea and dance, thereby enhancing its cultural tourism value [2] Group 3: Economic Impact - The event is expected to boost local tourism and consumption, with over a hundred local businesses collaborating to offer special tourism packages during the games [2]

Group 1 - The National Day and Mid-Autumn Festival holiday saw various cultural and tourism activities launched across the country, aimed at enriching holiday life and stimulating consumer spending [1] - The 2025 Chengdu Rowing Open attracted 27 teams from prestigious universities such as Peking University, Tsinghua University, Cambridge, Oxford, and Harvard, showcasing a blend of sports and cultural exchange [1][2] - In addition to the rowing competition, nine supporting activities, including a beer festival and hot pot season, were organized to attract tourists, enhancing the overall experience [2] Group 2 - The Changchun International Aviation Expo City has transitioned to regular operations following the 2025 Air Force Aviation Open and Changchun Aviation Exhibition, becoming a new landmark for tourists [3] - The Changchun Aviation Cultural Display Center offers year-round public access, featuring a variety of aviation-related exhibits and activities [3] - In Gansu's Lanzhou, cultural activities such as cloisonné craftsmanship and Tangka painting are attracting visitors, enhancing the local cultural experience [4]

Core Viewpoint - The Jiangsu Province Urban Football League ("Su Chao") has unexpectedly gained immense popularity, attracting over 180,000 fans and significantly boosting local tourism and consumption, with a 305% increase in scenic spot bookings during the event period [1][6][7]. Group 1: Event Overview - The Su Chao is a regional football league involving 13 cities in Jiangsu, featuring a mix of student and amateur players, which has led to a unique and engaging atmosphere for spectators [6][7]. - The league's structure includes government support and collaboration among various local sports organizations, enhancing its operational efficiency [6][7]. Group 2: Economic Impact - The league is projected to generate over 300 million yuan in economic benefits, with each participating city expected to earn more than 20 million yuan [9][14]. - Local tourism and consumption have surged, with a 14.63% increase in travel spending in host cities and significant growth in hotel and restaurant revenues during match days [9][14]. Group 3: Sponsorship and Market Potential - The league has attracted various sponsors, including Jiangsu Bank and KELME, indicating a growing interest in local sports events and their commercial viability [10][11]. - The success of Su Chao reflects a broader trend in China's sports industry, with projections suggesting that the football market could reach over 2 trillion yuan by 2025 [13][14]. Group 4: Future Prospects - The league's success has prompted discussions about its future marketization and the potential for expanding sponsorship and broadcasting rights [14]. - Other provinces are also preparing to launch similar leagues, indicating a growing trend in regional football events across China [15].