跨境电商运营管理师
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跨境电商运营管理师:用网络“铺路” 助国货“走”向全球
Xin Hua She· 2025-12-25 00:45
0:00 / 1:21 12月18日,唐和霞(前)和同事一起查看亚马逊电商平台的美心集团页面。 新华社消息,数据显示,2025年上半年我国跨境电商进出口总值达1.37万亿元,比2024年同期增长10.3%。 跨境电商行业的快速发展带动岗位需求迅速增加。在2025年人社部公示新增的17个新职业中,"跨境电商 运营管理师"这一职业也赫然在列。 12月10日,邓勇(左一)向唐和霞(左二)介绍与海外客户沟通的技巧。 重庆是我国第二批设立跨境电子商务综合试验区的城市,有越来越多的当地企业投入到跨境电子商务的业 务中。29岁的唐和霞已经在位于重庆的门窗企业美心集团工作6年,2025年从新媒体运营岗位转为负责跨 境电商业务,成为跨境电商运营管理师。 12月15日,物流部门的工作人员正在运送门类产品。 12月15日,邓勇(左一)和唐和霞(右一)为来现场选购的海外客商介绍产品。 她说,现在中国产品价格实惠、质量可靠,越来越受世界各地的消费者青睐。美心集团也于今年设立专门 从事跨境电商的部门,她和同事邓勇、文渝一起加入了这个团队。 12月10日,唐和霞(中)和文渝(右)拍摄介绍企业的短视频。 12月10日,唐和霞(左)、文渝(中 ...
新职业故事丨跨境电商运营管理师:用网络“铺路” 助国货“走”向全球
Xin Hua She· 2025-12-24 12:56
Group 1 - The core viewpoint of the article highlights the rapid growth of China's cross-border e-commerce, with a total import and export value reaching 1.37 trillion yuan in the first half of 2025, marking a 10.3% increase compared to the same period in 2024 [1] - The demand for jobs in the cross-border e-commerce sector is increasing significantly due to its rapid development [1] - The profession of "Cross-border E-commerce Operations Manager" has been newly added to the list of 17 new occupations [3] Group 2 - Chongqing is one of the cities in China designated as a comprehensive pilot zone for cross-border e-commerce [5] - More local companies are actively engaging in cross-border e-commerce, with individuals like Tang Hexia transitioning from new media operations to managing cross-border e-commerce [6] - Tang Hexia's company, Meixin Group, established a dedicated department for cross-border e-commerce this year [8] Group 3 - The team, including Tang Hexia and her colleagues, utilizes platforms like Amazon to sell products, respond to consumer inquiries, and provide customized and after-sales services [11] - They conduct market analysis to adjust and optimize e-commerce platform pages and service models based on foreign customer preferences [12] - Cross-border e-commerce operations managers serve as salespeople, translators, and cultural intermediaries, requiring a deep understanding of foreign customers' habits and preferences [17] Group 4 - The "China Cross-border E-commerce Talent Development White Paper" indicates a talent supply gap of 4 million in the cross-border e-commerce sector by 2025 [24] - Tang Hexia expresses optimism about the future of her role and the potential for innovation to enhance the global recognition of Chinese brands [30]