Core Insights - The article discusses the potential marketing value of media in 2025, highlighting the growth of China's internet market and the increasing competition among media channels [2][3][4]. Group 1: Market Overview - The revenue scale of China's internet market has shifted from double-digit growth to around 2%, with projections indicating it will reach 3.60 trillion yuan by 2025, with internet advertising expected to account for 24.9% [2]. - The competition among media channels has intensified, driven by new technologies and content forms that have integrated with offline life scenarios, leading to significant traffic growth in various sectors [3][4]. Group 2: Advertising and Marketing Trends - Internet platform revenue growth is slowing, but traffic monetization remains stable, indicating a need for innovative marketing strategies that avoid reliance on single channels [6][7]. - The share of internet market advertising revenue is stable, but competition is becoming increasingly fierce, with top media channels capturing over 80% of advertising revenue [9][11]. Group 3: User Engagement and Content Consumption - The evolution of technology and content is changing user engagement, with significant growth in active users and usage frequency for smart hardware apps, which saw a 30% increase in active users from May 2023 to May 2025 [3][19]. - New content forms, such as short dramas, have rapidly increased user consumption time, with overall traffic rising by 126.8% year-on-year by May 2025 [35][37]. Group 4: Emerging Media Opportunities - The article identifies three key drivers for media quality improvement: new technologies, content integration into daily life, and the emergence of new marketing scenarios [15][21]. - Potential marketing value media types are emerging, characterized by high user engagement and diverse application scenarios, providing advertisers with more exposure opportunities [41][43]. Group 5: Future Projections - The report anticipates that the internet market will continue to evolve, with structural opportunities and new traffic sources available for brands to capture user attention [16][22]. - The combination of various media resources and innovative marketing strategies is expected to enhance brand marketing efficiency and effectiveness [70][79].