Core Insights - Zhao Lusi accused her agency, Galaxy Cool Entertainment, of misappropriating 2.05 million in earnings and subjecting her to long-term emotional abuse, which led to a significant public response and increased her online presence [1][4] - Within 72 hours, she gained 2 million followers across platforms, becoming the first artist on Xiaohongshu to reach 20 million followers, showcasing her ability to turn a crisis into a strategic opportunity [1][4] Group 1: Zhao Lusi's Profile and Market Position - Zhao Lusi, born on November 9, 1998, in Chengdu, is a prominent actress and singer in China, recognized for her significant online presence and commercial value, ranking among the top ten on Weibo's commercial value list [4] - She is described as a "one-person company," contributing over 80% of Galaxy Cool Entertainment's revenue, highlighting her critical role within the agency [4] - Her audience demographics on Douyin and Xiaohongshu show a strong female presence, with 70% being women and 60% aged 18-34, making her an attractive figure for brands targeting high-value consumers [4] Group 2: Crisis Management and Strategic Response - Zhao Lusi's narrative of being a victim of her agency resonated with the public, creating a dramatic contrast that amplified empathy and engagement, transforming her personal crisis into a broader social commentary [5] - The strategic use of social media platforms allowed her to effectively communicate her message and build a narrative that connected with a wider audience, leveraging her status as a top influencer [5] Group 3: Cross-Platform Marketing Strategy - Zhao Lusi's approach exemplifies a textbook case of cross-platform content production and marketing, effectively utilizing Douyin, Xiaohongshu, WeChat, and Taobao to create a seamless customer journey [9][11] - Her strategy involved a four-step process: capturing attention on Douyin, directing traffic to Xiaohongshu, engaging with her audience through live streaming without direct sales, and ultimately driving product demand and brand awareness [11] - This method resulted in significant sales increases for products she endorsed, demonstrating the effectiveness of her marketing strategy and the power of influencer-driven narratives [11]