Core Viewpoint - The emergence of cross-border ice cream products, such as sunflower seed, soy sauce, and ham ice creams, has gained popularity among young consumers this summer, leading to strong sales in both online and offline markets [1][5][15]. Group 1: Product Launch and Popularity - The launch of Qiaqia sunflower seed ice cream in June has attracted significant consumer attention, with reports of good sales within a month of its release [5][7]. - Consumers have praised the unique flavor combination of sweet and salty in the Qiaqia sunflower seed ice cream, contributing to its positive reception [7]. - Other cross-border ice cream products, including Costa coffee and Dove chocolate ice creams, have also been spotted in various retail locations, indicating a trend in innovative flavors [11]. Group 2: Consumer Engagement and Trends - The ham ice cream from Jinziham has gained traction on social media platforms, ranking high in ice cream searches, with over 500 purchases noted on Tmall [15]. - Hai Tian's soy sauce ice cream has also attracted attention, with sales exceeding 3,000 orders on its Taobao flagship store, showcasing the novelty and consumer interest in unconventional flavors [18]. - Young consumers express that these cross-border ice cream products not only satisfy their curiosity but also enhance their summer experience through innovative flavors [21].