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线下剧宣变“婚闹”,尺度越大播的越好?
Hu Xiu· 2025-08-25 03:47
Core Viewpoint - The article discusses the evolving strategies of offline drama promotions, highlighting the shift from traditional methods to more interactive and sensational approaches, such as "wedding-style" promotions and CP (couple pairing) marketing, which aim to generate buzz and attract audience attention, but raise questions about their effectiveness in driving actual viewership of the series [1][8][14]. Group 1: Offline Promotion Strategies - The offline promotion for the drama "献鱼" involved a wedding-themed event where the lead actors engaged in various interactive activities to create a lively atmosphere [2][3]. - The rise of offline drama promotions is attributed to the saturation of online marketing, leading creators to seek more direct engagement with audiences [5][6]. - Successful offline promotions have shown that interactive elements can generate significant online buzz, making them a popular choice for drama marketing [4][6]. Group 2: Impact on Audience Engagement - While offline promotions like dancing and CP interactions can attract attention, there is skepticism about whether these methods effectively convert viewers into actual fans of the series [8][12]. - Many viewers express dissatisfaction with the focus on sensationalism rather than substantive content, questioning the long-term value of such promotional tactics [10][12]. - The article suggests that a return to content-focused promotions, where creators engage in meaningful discussions about the series, could better serve both the audience and the creators [13][14].