记者丨 高江虹 编辑丨朱益民 伴随全国大中小学陆续开学，为期两个月的暑期旅游季正式收官。亲子游作为核心细分市场， 再度交出亮眼成绩单。 从市场体量来看，亲子游持续释放增长潜力。此前，《2025亲子度假发展报告》预估，今年在 线亲子度假市场交易额有望突破3000亿元。《2025暑期出游市场报告》显示，亲子家庭是暑 期旅游绝对的"压舱石"，暑期亲子订单占比达35%。 不仅交易额有所突破，更用"躺平带娃""深度体验"等新玩法，重构着家庭旅行的打开方式。 "躺平式带娃"成核心趋势 今年最显著的变化，莫过于"家长躺平"取代了"家长累瘫"。随着更多80后、90后年轻父母加入 暑期亲子游大军，"亲子主题酒店"已成为年轻家庭的度假标配，亲子主题设施和课程的添设， 让酒店本身就是目的地，让"住"本身成为体验亮点。 2025年暑期，比起舟车劳顿赶行程，越来越多家长把度假地点定在酒店里。有水上乐园、儿童 俱乐部、托管服务的"保姆型亲子酒店"，成为带娃出行首选。 去哪儿平台数据显示，暑期，亲子酒店预订量涨了八成。预订量涨幅最大的目的地有云南德 宏、贵州黔西南州、江西九江、内蒙古乌兰察布、河南开封、山东日照、宁夏中卫等。其中， 德宏的 ...

Core Insights - The family travel market, particularly the parent-child travel segment, is showing significant growth potential, with online parent-child vacation market transaction volume expected to exceed 300 billion yuan in 2023 [1] - Parent-child families are a crucial driver of summer tourism, accounting for 35% of summer travel orders [1] Market Trends - The trend of "lying flat while raising children" has emerged, with parents opting for more relaxed vacation experiences rather than exhausting schedules [3] - Parent-child themed hotels have become a standard for young families, with a notable increase in hotel bookings, particularly in destinations like Yunnan and Guizhou, where bookings surged significantly [3][4] Consumer Behavior - High-income parent-child families are increasingly willing to spend on premium experiences, with high-end parent-child products seeing a 42% higher average price compared to regular offerings [4] - The demand for children's care services, exclusive dining, and parent-child experience projects are key growth areas in consumer spending [4] Activity Preferences - The summer of 2023 saw a rise in three main types of activities: theme parks, cultural study tours, and niche cooling destinations, catering to both parents' and children's needs [5][6] - Theme parks remain popular, with significant booking increases for attractions like Shanghai Disneyland and Beijing Universal Studios [5] Travel Formats - There is a shift towards customized tours and self-guided travel, with families preferring the flexibility and control that these options provide over traditional group tours [7][8] - The demand for mid-to-long-distance self-driving trips has increased by over 15%, indicating a trend towards deeper exploration of destinations [8] Future Outlook - The parent-child travel market is expected to continue its strong growth trajectory, transitioning from quantity to quality, with a focus on more specialized and experience-driven offerings [9]