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车厘子销售季提前结束
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真“车厘子自由”!价格近乎腰斩,销售季预计提前结束
Xin Lang Cai Jing· 2026-01-18 15:20
Core Viewpoint - The price of Chilean cherries has significantly decreased, making them more accessible to the general public, with a notable increase in sales volume as a result [1][8]. Price Trends - The wholesale price of Chilean cherries dropped from approximately 100 yuan/kg in November 2025 to 56 yuan/kg by January 16, 2026, marking a nearly 50% decrease [1][8]. - Retail prices also reflect this trend, with 2.5 kg of 3J cherries priced at 139 yuan and 2J cherries at 109 yuan in Guangzhou [1][3]. Sales Performance - Yonghui Supermarket reported that its cherry sales have reached nearly 300 million yuan, with a year-on-year sales volume increase of approximately 80% [3][8]. - The store has prepared two cabinets of cherries, with sales close to 1.5 million units at a single location [3]. Market Dynamics - The decline in cherry prices is attributed to high supply, reduced shipping times, and competitive pricing strategies from retailers [8][10]. - Yonghui's ability to lower prices ahead of the market by 7-10 days is linked to its established direct procurement system and pre-purchase strategies [8][10]. Supply Outlook - Chile is preparing for a cherry production of 131 million boxes (approximately 655,000 tons) for the 2025/26 season, with over 90% expected to be exported to China [9]. - However, the global export forecast has been revised down to approximately 110 million boxes (about 550,000 tons), a 12.1% decrease from the previous season due to adverse weather conditions [9][10]. Seasonal Expectations - The cherry sales season is expected to conclude earlier than usual, potentially before the Chinese New Year, with the last shipments anticipated to arrive about a week prior to the holiday [10].