Core Insights - The article discusses the significant decline in the prices of imported fruits in China, which were once considered luxury items, due to advancements in domestic fruit cultivation, improved supply chain efficiency, and a more rational consumer mindset [1] Supply Side - The primary reason for the decline in imported fruit prices is the dramatic changes on the supply side, with countries like Chile and the USA expanding cherry cultivation, leading to a projected 30% increase in cherry exports to China by 2025 [3] - The transportation time for cherries has been reduced to 26 hours, resulting in a surge in market supply, where distributors now need to actively promote sales [3] - In the blueberry sector, countries like Peru and Chile have utilized frozen fruit technology to provide year-round supply, while China's Yunnan province has increased its blueberry planting area to 249,000 acres, accounting for one-third of the national output, with a projected 30% increase in total production by 2024 [3] Demand Side - Consumer preferences for imported fruits are becoming more rational, with a rise in low-sugar health demands, as evidenced by a 23% increase in online blueberry sales in 2024, while high-sugar fruits like lychee and mango see slowed growth [3] - Over-packaging has faced backlash, with a specific brand's grapes criticized for high packaging costs, leading to a 50% price drop due to poor sales [3] Technological Empowerment - The quality improvement of domestic fruits is attributed to technological innovations, such as precision cultivation techniques in Yunnan's blueberry industry, which enhance fruit size and sweetness [4] - An agricultural company in Shandong has utilized AI technology for strawberry cultivation, increasing prices by 50% and achieving annual sales exceeding 30 million yuan [4] - A modern industrial park in Xinjiang has established a standardized supply chain, allowing domestic plums to reach retail outlets within 48 hours at half the price of imported plums [4] Scale of Cultivation - The shift from smallholder farming to large-scale cultivation has significantly reduced costs, exemplified by the expansion of sunshine rose grape cultivation from 100,000 acres in 2016 to 1.2 million acres in 2023, resulting in a price drop from the "hundred yuan range" to the "ten yuan range" [5] - The Yunnan blueberry industry has also seen a clustering effect, with foreign and domestic companies collaborating on standardized cultivation, leading to a return on investment period of just 8 months [5] Channel Innovation - The rise of fresh e-commerce and community group buying has compressed the premium space for imported fruits, with platforms like Pinduoduo and Hema attracting middle-class consumers through competitive pricing and fresh offerings [6] - A company is set to launch bulk shipments of Hainan durians in 2025, leveraging direct supply from Malaysian plantations to reduce intermediary costs [6] High-End Market Shift - In response to competition from domestic alternatives, imported fruits are pivoting towards high-end niche markets, with products like Thai durians and Japanese grapes targeting premium consumers [7] - Imported fruits are also innovating with new products, such as frozen avocado pulp from Peru and off-season stone fruits from South Africa, to fill market gaps [7] Brand Development Challenges - Despite the advantages in production and pricing, domestic fruits face challenges in brand development, with inconsistent quality leading to price drops for certain products [8] - Brands like "Jiawo Blueberry" and "Yantai Apple" have successfully established premium images through geographic certification and quality control [8] Supply Chain Integration - The competition between imported and domestic fruits has evolved into a contest of supply chain efficiency, with Cambodian durians achieving 48-hour delivery and Yunnan blueberries utilizing logistics to cover the entire country [9] - Future competition in the fruit industry will focus on cost reduction through technology, channel efficiency, and quality enhancement, with successful companies needing to build strong brand identities [9] Overcapacity and Quality Risks - The expansion of domestic fruit production carries risks of overcapacity, with growers expressing concerns about potential price drops below cost due to oversupply [10] - The 30% production drop of Guangdong lychees in 2024 due to cold weather highlights the vulnerabilities of single production areas [10] Deep Processing Opportunities - In a highly competitive fresh fruit market, deep processing is emerging as a new growth area, with increasing demand for products like dried fruits and fruit wines [11] - An enterprise focusing on durian deep processing has reported a 40% increase in annual profits [11] Global and Local Balance - The Chinese fruit market is increasingly integrated into the global trade system, with new varieties from South Africa and Colombia entering the market, while domestic fruits are also being exported to Southeast Asia [12] - Companies need to balance local demands with global resource integration, such as adapting blueberry varieties to Chinese tastes while promoting Hainan durians internationally [12]

大家好，今天咱们就直奔主题——你还记得吗？几年前车厘子那价格贵得吓人，动辄一两百块钱一斤， 现在居然能买到每公斤不到25块！这是什么神仙操作？进口水果怎么从"奢侈品"一下子变成了平价消 费？今天我就带大家好好扒一扒这背后到底发生了啥，保证你听完能重塑对进口水果的认识。 先问大家一句，大家有没有体验过，明明水果有价钱，却感觉自己买不起？这"水果自由"到底靠不靠 谱？其实这不仅仅是价格的变化，更是一场市场、产业和消费的大革命。下面就一步步给你讲清楚。 先说第一条，这进口水果是怎么从"奢侈品"变成"家常便饭"的。三年前，当"车厘子自由"还成了富裕生 活的代名词。你能想象吗？2021年春节前，5公斤车厘子能卖到一千多块，办公室里的人吃着都小心翼 翼，琢磨着一颗颗咽着。不过，今年上海市场上，车厘子批发价已经跌破每公斤25元，比以前价格跌了 70%！这涨跌比股市还刺激，这个变化有多夸张？ 不仅仅是车厘子，咱们看看其他水果：进口蓝莓批发价从170块一箱跌到70块左右，泰国的金枕榴莲从 50元一斤跳水到18元一斤，新西兰皇家嘎啦苹果也降了12%。这些果子，曾经就是"贵族水果"，现在普 普通通地走入寻常百姓家了。 可奇怪的是， ...

本文字数：4836，阅读时长大约7分钟 作者 | 第一财经 栾立、乐琰、冯小芯 2025.08. 23 中国是水果消费大国。国家统计局数据显示，2024年全国居民人均鲜瓜果消费量为61.6千克，而在 10年前，这一数据为40.5千克，10年间增长超过50%。 近期，有关"2万月薪吃不起百果园"的话题冲上热搜，一时间引发热议。 第一财经记者在经过水果原产地、渠道和零售端多方面采访后了解到，每种水果的收成、定价都不 同，但在市场会有比较热销的关键品类，这些品类的价格是随行就市的，加上运输成本、冷链保鲜等 会有一定程度的加价。而百果园这类业态则还要加上果切服务费用，因此会让消费者觉得价高。 值得关注的是，不少关键水果品类都是进口水果为主，比如西梅、车厘子等，而随着国产同类水果的 种植加强，如今国产水果平替化正在崛起，部分进口高端水果的市场价格正在下降。 高价进口水果"跌落凡尘" 清晨时分，首衡高碑店国际农产品交易中心一片繁忙的景象，作为京津冀地区最大的"菜篮子"工 程，一挂挂货车将南来北往的蔬果在这里集中。 郭立秋也是市场中从事进口水果业务的大商之一，前前后后做了30多年水果生意，但近两年进口水 果市场的变化，让他 ...

近期，有关"2万月薪吃不起百果园"的话题冲上热搜，一时间引发热议。 第一财经记者在经过水果原产地、渠道和零售端多方面采访后了解到，每种水果的收成、定价都不同，但在市场会有比较热销的关键品类，这些品类的价格 是随行就市的，加上运输成本、冷链保鲜等会有一定程度的加价。而百果园这类业态则还要加上果切服务费用，因此会让消费者觉得价高。 值得关注的是，不少关键水果品类都是进口水果为主，比如西梅、车厘子等，而随着国产同类水果的种植加强，如今国产水果平替化正在崛起，部分进口高 端水果的市场价格正在下降。 高价进口水果"跌落凡尘" 清晨时分，首衡高碑店国际农产品交易中心一片繁忙的景象，作为京津冀地区最大的"菜篮子"工程，一挂挂货车将南来北往的蔬果在这里集中。 郭立秋也是市场中从事进口水果业务的大商之一，前前后后做了30多年水果生意，但近两年进口水果市场的变化，让他颇为感慨，过去价格高高在上的进口 水果价格纷纷跌落凡尘。比如今年的车厘子比去年要便宜2到3成，蓝莓、西梅等过去稀罕的水果也都进入"平价时代"。 中国是水果消费大国。国家统计局数据显示，2024年全国居民人均鲜瓜果消费量为61.6千克，而在10年前，这一数据为40.5 ...

国产水果平替化趋势崛起，部分进口高端水果价格下降。 中国是水果消费大国。国家统计局数据显示，2024年全国居民人均鲜瓜果消费量为61.6千克，而在10年前，这一数据为40.5千克，10年间增长超过50%。 近期，有关"2万月薪吃不起百果园"的话题冲上热搜，一时间引发热议。 第一财经记者在经过水果原产地、渠道和零售端多方面采访后了解到，每种水果的收成、定价都不同，但在市场会有比较热销的关键品类，这些品类的价格 是随行就市的，加上运输成本、冷链保鲜等会有一定程度的加价。而百果园这类业态则还要加上果切服务费用，因此会让消费者觉得价高。 值得关注的是，不少关键水果品类都是进口水果为主，比如西梅、车厘子等，而随着国产同类水果的种植加强，如今国产水果平替化正在崛起，部分进口高 端水果的市场价格正在下降。 高价进口水果"跌落凡尘" 清晨时分，首衡高碑店国际农产品交易中心一片繁忙的景象，作为京津冀地区最大的"菜篮子"工程，一挂挂货车将南来北往的蔬果在这里集中。 郭立秋也是市场中从事进口水果业务的大商之一，前前后后做了30多年水果生意，但近两年进口水果市场的变化，让他颇为感慨，过去价格高高在上的进口 水果价格纷纷跌落凡尘。比如 ...

Core Insights - The development of cold chain technology has enabled the global distribution of fresh fruits, overcoming geographical and temporal barriers [1] - The rise of agricultural technology has led to the creation of novel fruit varieties, enhancing consumer experiences [1] - However, industrialized production methods pose risks, including premature harvesting, chemical ripening, and excessive pesticide use, which can compromise fruit quality and environmental health [1] Group 1: Industry Challenges - Some fruits are harvested before maturity to meet market demand, leading to reliance on chemicals for ripening [1] - The pursuit of perfect appearance through excessive pesticide and growth agent use raises concerns about chemical residues [1] - The industrial production approach threatens ecological balance, causing soil degradation, water pollution, and loss of biodiversity [1] Group 2: Technological Advancements - The rise of internet technology has improved transparency in the fruit and vegetable industry, allowing consumers to access information about origin, growing conditions, and pesticide residue reports [3] - Enhanced supply chain management through big data and IoT technologies has optimized every stage from planting to transportation, improving logistics efficiency and reducing waste [3] - Innovative marketing strategies via social media and short videos have strengthened brand influence and consumer engagement in the fruit and vegetable sector [3]

Group 1 - The modern logistics network has created a global invisible web, allowing seasonal fruits from countries like Chile, Thailand, and South Africa to reach consumers, facilitated by advancements in cold chain technology and agricultural science [1] - The industrialized production of fruits often involves harvesting them before maturity, using chemicals for ripening, and excessive use of pesticides and growth agents, leading to potential health risks and ecological crises such as soil degradation and water pollution [1] - The demand for perfect-looking fruits has led to continuous genetic modifications to increase sugar content, raising concerns about chemical residues and nutritional imbalances in the fruits consumed [1] Group 2 - The internet has enhanced transparency in the fruit and vegetable industry, allowing consumers to easily access information about the origin, growing conditions, and pesticide residue testing of products, which fosters trust and encourages producers to focus on quality and safety [3] - The application of internet technology in supply chain management has enabled precise monitoring and optimization of every stage from planting to transportation, improving logistics efficiency and ensuring the freshness and taste of fruits and vegetables [3] - Innovative marketing models have emerged in the fruit and vegetable industry through social media and short video platforms, making products more engaging and increasing brand awareness and influence [3] Group 3 - In response to industry challenges, the Orange Purchase Preferred project is leveraging the internet for transformation, establishing an online marketplace through mini-programs, promoting via public accounts, and utilizing community-based marketing for targeted outreach [5]

Core Viewpoint - The article discusses the complex relationship between fruit consumption and social identity, highlighting how fruits have evolved into symbols of status and lifestyle, particularly through the concept of "superfruits" and the associated consumerism [3][6][11]. Group 1: Superfruits and Consumerism - The concept of "superfruits" emerged in the early 21st century, characterized by high popularity driving rapid consumption, and is seen as a product of capital and scientific collaboration [3][17]. - Examples of superfruits include avocados, cherries, and grapes, which have been marketed as luxury items, reflecting a trend where fruits are not just food but also social currency [3][19]. - The marketing strategies for superfruits often involve significant investment, with avocados seeing a compound annual growth rate of 12% in global trade from 2014 to 2023 [18]. Group 2: Changing Consumption Patterns - From 2015 to 2024, China's per capita fresh fruit consumption increased from 40.5 kg to 61.6 kg, reflecting a growth rate of approximately 4.8% per year, outpacing other food categories [11]. - The rise of social media has amplified the visibility of trendy fruits, leading to the phenomenon of "fruit freedom," where consumers equate fruit consumption with economic status [11][24]. - The article notes that the perception of fruits has shifted, with consumers now considering not just affordability but also health benefits and emotional value when purchasing fruits [28][30]. Group 3: The Fruit Hierarchy - The article describes a "fruit hierarchy," where different fruits are associated with varying social classes, with some fruits being seen as luxury items while others are viewed as common [8][13]. - The price fluctuations of fruits like cherries and blueberries illustrate how market dynamics can elevate or diminish the status of certain fruits over time [27][33]. - The narrative of "fruit freedom" suggests that consumers should not feel pressured to conform to artificial demands created by marketing, but rather choose fruits based on personal preference [25][35].

Group 1 - The implementation of a paperless phytosanitary certificate system for Chilean products entering China has been officially launched at Tianjin Customs, enhancing trade facilitation between the two countries [1][2] - The new system allows for the direct cancellation of paper certificates, relying solely on electronic certificates for customs clearance, which significantly improves efficiency in bilateral trade [2] - The transition to a paperless model is expected to save companies approximately 100 yuan in international shipping and labor costs per certificate, while also reducing the average customs declaration review time by about 30% [2]

Group 1 - The core objective of the "2025 Chengdu Import Carnival" is to enhance the city's international consumption center capabilities and convert market potential into economic benefits through increased import scale [2] - The series of events will take place from August to November, aiming to capture consumer trends and link consumption with trade, thereby promoting stable and optimized foreign trade [2][11] - The first event, themed "Summer Global GO," will be held from August 15 to 17, featuring an import goods market that showcases high-quality products from around the world [3][9] Group 2 - The activities will focus on meeting the diverse and personalized demands of young consumers, who are seen as the main force in the consumption market [6] - The event will invite representatives from consulates and trade promotion agencies to act as "Country Recommendation Officers," promoting unique products from their respective regions [7] - Various enterprises will participate in the event to explore new consumer demands and enhance the import market [8] Group 3 - The series of activities will create a synergistic effect, coinciding with other major events such as the Chengdu Universiade and various seasonal activities, to stimulate new consumption [9][10] - A total of 100 unique import consumption scenarios will be developed across 23 districts, integrating local industry advantages and consumer trends [10] - The event will feature immersive experiences, allowing consumers to engage with high-quality imported products and understand the purchasing options available in Chengdu [10] Group 4 - Two supply-demand matching events will be organized in August and November to facilitate international and domestic market transitions, promoting a streamlined import trade path [11] - The import supply-demand matching meetings will focus on popular imported consumer goods, aiming to optimize supply structures and promote consumption upgrades [11] - Chengdu's foreign trade has shown significant growth, with a total import-export volume of 427.47 billion yuan in the first half of the year, reflecting a 9.4% year-on-year increase [11][12] Group 5 - Chengdu is continuously improving its international business environment, with significant increases in passenger and cargo throughput at its airports and a leading position in the operation of China-Europe freight trains [12] - The city aims to enhance its "soft" services for import entities, further supporting the growth of its international trade capabilities [12]