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汽车会“成长”:鸿蒙智行与老用户的一场双向奔赴
Feng Huang Wang· 2025-09-30 12:02
Core Insights - The future of vehicles is determined by hardware setting the lower limits and software defining the upper limits, with evolutionary capabilities determining the overall potential of a vehicle [1] Group 1: Product Upgrades - Hongmeng Zhixing has announced a significant upgrade, including the Huawei Qian Kun Intelligent Driving ADS 4 and over 30 experience optimizations, enhancing core functions like intelligent driving and human-machine interaction [1][2] - The ADS 4 system features a new WEWA architecture that reduces end-to-end latency by 50%, improves traffic efficiency by 20%, and decreases emergency braking rates by 30%, providing safety and comfort that can match or exceed human drivers [2] Group 2: Market Performance - In the 38th week of 2025, Hongmeng Zhixing achieved sales of 13,446 units, ranking first among new force brands, with cumulative annual sales also leading the new force brand list [1] - The company has adopted a "five realms and ten vehicles" strategy, achieving explosive growth with weekly orders reaching 35,000 units, covering both mainstream and ultra-luxury markets [2] Group 3: User Experience and Brand Loyalty - The upgrade emphasizes a long-term user experience, allowing even older models to enjoy the latest intelligent features, addressing the common anxiety of "buying outdated technology" [3][4] - This approach fosters brand loyalty and encourages word-of-mouth marketing, as users begin to view their vehicles as lifelong companions rather than one-time purchases [4]