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旅拍行业“退潮”背后,年轻人有了新选择
3 6 Ke· 2025-08-28 09:37
Core Insights - The collapse of the travel photography giant, Bojue Travel Photography, reflects a significant shift in the Chinese wedding consumption market, particularly among the younger generation's views on marriage and spending behavior [1][4][18] - Traditional wedding services, characterized by standardized processes and luxury packages, are being reshaped by contemporary youth who prioritize personalization and emotional value [1][5][10] Industry Trends - The "factory-style" wedding service model is coming to an end, as evidenced by the operational failures of Bojue Travel Photography [2][5] - The reliance on a prepayment cash flow model poses risks for consumers, as seen in the case of Bojue Travel Photography, where consumer deposits became unredeemable liabilities [5][10] - The declining marriage rate and increasing competition in the industry are pressuring traditional business models that depend on scale [5][11] Consumer Behavior - The target customers have shifted; younger generations (post-95s and post-00s) are more rational and informed, often researching and comparing options through social media [6][10] - Young couples are moving away from traditional wedding photography and ceremonies, opting for personalized experiences that reflect their true selves [9][10][11] - The trend of "meaningful consumption" is emerging, where spending may not decrease but is allocated to experiences that hold personal significance [10][11] Market Dynamics - The wedding market is transitioning from a standardized, banquet-centered model to a customizable project-based approach, allowing couples to dictate the components of their wedding [11][19] - Independent service providers, like freelance photographers, are gaining traction as they offer unique styles and personalized services that resonate with modern consumers [14][15] - The fragmentation of the market presents both challenges and opportunities, as independent professionals must navigate sustainability while maintaining quality and trust [18][19] Future Outlook - The shift towards a decentralized market may lead to the emergence of new platforms that aggregate independent service providers, offering consumers reliable choices and transaction security [18][19] - The evolving landscape presents unprecedented opportunities for innovative businesses that respect consumer preferences and adapt to changing demands [19]