Core Viewpoint - New Oriental's Da Yu Culture has achieved significant recognition in the cultural dissemination sector, winning over ten industry awards and gaining acknowledgment from mainstream platforms, particularly in the field of English children's books, which are experiencing accelerated high-quality development [1] Group 1: Educational Philosophy - The company promotes a "pain-free" English learning philosophy, encouraging children to learn English naturally and effortlessly in a meaningful and comprehensible language environment, rather than through rote memorization or exam-oriented training [1] - Since its entry into youth reading education in 2016, Da Yu Culture has developed a comprehensive publishing system for children, covering various types of literature from picture books to classic works, aimed at creating an efficient English reading pathway that combines international perspectives with local roots [1] Group 2: Strategic Partnerships - In 2024, New Oriental established a strategic partnership with Houghton Mifflin Harcourt (HMH) to introduce and localize the Leveled Literacy Intervention (LLI) system in China, which has been successfully implemented in K12 classrooms across North America and has helped over 20 million children globally [2] - The introduction of the LLI system marks the first complete import of an international leveled reading intervention system in China, enhancing the company's educational offerings [2] Group 3: Teaching System and Resources - The LLI system is not just a set of leveled readers but a comprehensive scientific teaching system that enhances language skills through a core reading strategy system (SOSA), guiding children from "learning to read" to "learning through reading" [3] - Da Yu Culture has localized the LLI system by creating a diverse support system that includes reading manuals, bilingual videos, audio resources, and the "New Oriental Little Bookworm" app, allowing for personalized learning experiences tailored to children's ages and English proficiency [3] Group 4: Multimedia Integration - In response to the shift from traditional reading to multi-modal formats, Da Yu Culture is creating a "books + animation" ecosystem that integrates over 30 years of English teaching research with high-quality global content [4] - The company launched the English reading book "Journey to the West," adapted from a well-known animated IP, which achieved sales of over 125,000 copies in its first year, setting a benchmark for progressive English reading in families [5] - In 2025, Da Yu Culture will deepen its collaboration with the leading animation platform Little Fox, introducing new titles that enhance children's language comprehension and speaking skills through a synergistic approach of sound, visuals, and text [5]