Core Insights - The 2025 Education Summit, themed "The Power of Education," successfully gathered leaders, scholars, and practitioners to discuss key topics such as basic education reform, AI integration in education, innovation capability cultivation, and family education transformation [1] Group 1: Company Achievements - New Oriental's Dayu Culture was awarded the title of "2025 Annual Comprehensive Strength Education Publishing Institution" for its solid reputation and contributions in the publishing sector [1] - In 2025, Dayu Culture reinforced its leading position in the domestic and international English exam publishing market, serving millions of readers through three main educational publishing segments: domestic and international English exam guidance, systematic learning for English and other languages, and subject-specific supplementary materials [2] Group 2: Product Innovations - Dayu Culture launched two sets of guidance books for the Cambridge Young Learners English (YLE) exams, designed to cater to the cognitive characteristics of young children, effectively filling a gap in the market for systematic YLE support materials [4] - The company introduced the "Journey to the West" original English reading material, which sold over 125,000 copies in its first year, establishing itself as a benchmark product for family English reading [6] Group 3: Technological Integration - Dayu Culture is focusing on creating a multi-dimensional reading ecosystem that integrates various content forms, including books, audio, animation, and digital platforms, to adapt to the changing learning preferences of contemporary readers [4] - The company is developing a professional English editing team that understands both publishing and educational research, enhancing the foundational logic of its content [8] Group 4: Educational Strategies - Dayu Culture has incorporated the Heinemann Reading Behavior Strategies System (SOSA) into its products, promoting active thinking in children and facilitating a transition from "Learn to Read" to "Read to Learn" [8] - The integration of high-quality content with scientifically validated teaching strategies aims to empower children's growth and create effective English reading solutions that are globally informed yet locally rooted [8] Group 5: Expansion into New Content Areas - In addition to consolidating its advantages in language learning, Dayu Culture is expanding into children's books and humanities and social sciences, utilizing various media forms to provide enriching content for Chinese families and contribute to global cultural exchange [9]

Core Insights - The 2025 China International Service Trade Fair (CIFTIS) opened in Beijing on September 10, focusing on education services with the theme "Intelligent Future, Integrated Innovation" [1] - The fair attracted 55 renowned domestic and international institutions and leading enterprises, showcasing key areas such as "AI Education+", "Bilateral Study Abroad," and the transformation of university scientific achievements [1] Group 1: New Oriental's Participation - New Oriental showcased its three major business segments: quality education, Dayu Culture, and smart education, through immersive experiences and interactive displays [1] - The "AI Empowered Teaching Aids" section highlighted New Oriental's innovative products and services in educational technology and content [1] - The "Bilateral Study Abroad" section featured New Oriental's international education and study abroad services, emphasizing its role in the "Study in Beijing" brand [1] Group 2: Educational Innovations - The quality education area presented a dual-language storytelling performance, allowing children to enhance their English speaking skills through role-playing [4] - The technology area offered interactive experiences with programming concepts and robotics, making learning engaging for children without prior programming knowledge [5] - New Oriental's Dayu Culture showcased over 10,000 quality publications, including vocabulary memory products and authoritative exam preparation books [8][10] Group 3: AI and International Education - The "AI Education+" focus included the launch of the AI Speaking Assessment System (ISA), which analyzes and grades students' speaking performance using AI technology [12] - New Oriental's international education services provided a comprehensive curriculum covering all age groups, including IELTS preparation and various international courses [12] - The "Bilateral Study Abroad" service was officially launched, offering a full range of services for international students, including application support and cultural integration [16] Group 4: Future Directions - New Oriental aims to continue innovating and upgrading educational services, collaborating with industry partners to create high-quality educational products and services [20] - The company emphasizes the importance of cross-cultural communication and global educational cooperation, having already assisted students from over 40 countries in studying in China [16]