Investment Rating - The investment rating for the company is "Strong Buy" (maintained) [1][12]. Core Views - The company has shown strong performance in the second quarter, with diversified brand advantages becoming evident. The retail sales of the Anta brand achieved low single-digit growth year-on-year in Q2 2025, while FILA brand sales saw mid-single-digit growth. Other brands (excluding those added after April 1, 2025) experienced a remarkable year-on-year growth of 50-55% in Q2 and 60-65% in H1 2025 [3][6]. - The report expresses optimism about the company's performance in the sports and outdoor apparel sector in 2025, anticipating continued market share expansion due to the broadening brand matrix. However, profit forecasts for 2025-2026 have been adjusted downwards due to uncertainties in the consumer market [6]. Summary by Sections Financial Performance - For 2023A, the company reported revenue of 62,356 million, with a year-on-year growth of 16.2%. The net profit was 10,236 million, reflecting a 34.9% increase. The gross margin stood at 62.6% and the net margin at 16.4% [5][10]. - Projections for 2024A to 2027E indicate a steady increase in revenue, with expected figures of 70,826 million (2024A), 80,918 million (2025E), 91,792 million (2026E), and 104,649 million (2027E). The net profit is projected to be 15,596 million (2024A), 13,412 million (2025E), 15,045 million (2026E), and 17,281 million (2027E) [5][10]. Profitability Ratios - The report highlights a gross margin of 62.2% for 2024A, expected to rise to 63.5% by 2026E. The net profit margin is projected to be 22.0% in 2024A, decreasing to 16.5% by 2027E [11]. - Return on equity (ROE) is expected to remain stable around 19.6% for 2025E and 2026E [11]. Balance Sheet - The total assets are projected to grow from 112,615 million in 2024A to 142,268 million by 2027E. The company maintains a healthy liquidity position with a current ratio of 2.1 in 2024A, expected to improve to 2.8 by 2027E [9][11]. - The debt-to-asset ratio is projected to decrease from 40.7% in 2024A to 32.7% by 2027E, indicating improved financial stability [11]. Cash Flow - Operating cash flow is expected to be 16,741 million in 2024A, with a gradual increase to 21,325 million by 2027E. Investment activities are projected to have negative cash flow, indicating ongoing investments in growth [9][10].