Core Insights - Keep is set to announce a new brand ambassador in a countdown event, generating significant online speculation and excitement [1][4] - The brand's focus on "light" symbolizes not only the sports arena but also the joy of movement, aligning with its mission to promote fitness [1][4] - The potential ambassador is speculated to be table tennis world champion Sun Yingsha, which could enhance Keep's brand image and connection with the younger demographic [4][6] Company Overview - Founded in 2015, Keep has evolved from a mobile fitness tool to a comprehensive sports technology platform offering services related to fitness, nutrition, and lifestyle [4][6] - The company announced a strategic shift towards AI at the beginning of the year, aiming to transform from a fitness app to an AI-driven enterprise [4][6] - Keep's brand philosophy has shifted from emphasizing discipline to highlighting the joy of exercise, reflecting a broader appeal to fitness enthusiasts [6] Marketing Strategy - The countdown marketing strategy has successfully captured public attention, leveraging the connection between sports celebrities and fitness technology platforms [6] - The anticipated partnership with a high-profile athlete like Sun Yingsha is seen as a strategic move to align with Keep's mission of inspiring a vibrant fitness culture [6] - The event is expected to coincide with the national strategy for promoting fitness, potentially igniting a new wave of interest in sports and exercise [6]