运动营养产品吸收效率提升
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FoYes×希尔玛 为健身者打造更易吸收的蛋白产品
Zhong Guo Shi Pin Wang· 2025-11-06 14:08
Group 1 - XiZi Health Group's subsidiary FoYes signed a strategic cooperation agreement with global whey producer Hilmar Cheese Company to deepen collaboration in the sports nutrition sector [1][4] - Hilmar has nearly 40 years of experience in dairy processing and operates in over 50 countries, focusing on whey protein and lactose supply, with a strong emphasis on technological innovation and sustainability [3] - FoYes aims to enhance its product offerings by incorporating Hilmar's high-performance hydrolyzed whey protein, which improves absorption efficiency and supports muscle recovery [4][6] Group 2 - The partnership will focus on the innovative application of whey protein in sports nutrition products, with a shift in the market from "ingredient satisfaction" to "absorption efficiency" [4] - The global sports nutrition market continues to grow, with protein powders remaining significant while ready-to-drink protein beverages and protein bars are gaining momentum [4] - This collaboration represents a strategic move for FoYes to upgrade its raw materials, aligning with the trend of Chinese sports nutrition brands transitioning from "formula competition" to "core ingredients" [4][6]