运河文化旅游

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第七届大运河文旅博览会在苏州落幕
Jiang Nan Shi Bao· 2025-08-18 14:09
Core Insights - The 7th Grand Canal Cultural Tourism Expo concluded in Suzhou, attracting nearly 160,000 attendees and surpassing 520 million online viewers, marking a 23% increase in physical attendance compared to the previous year [1][2] Group 1: Event Overview - The expo featured five major themed exhibitions with participation from 912 organizations, a 40% increase in exhibitors compared to the last event, with 65% of exhibitors coming from outside the province [1][2] - The event showcased cultural tourism products from 12 provinces and cities along the Grand Canal, including 56 cities and 425 enterprises, emphasizing collaboration and cultural exchange [2] Group 2: Innovative Exhibits and Activities - A range of innovative activities and products were launched, including the first museum-original gamified VR immersive exploration exhibition from the Yangzhou Grand Canal Museum, attracting over 2,300 visitors [3] - The expo featured 39 tourism robots and virtual digital humans from eight tech companies, with two new Bot-H type humanoid robots making their debut [3] Group 3: Cultural Integration and Sales - The event integrated traditional culture with modern elements, attracting a younger audience, with over 60% of attendees under 35 years old, and nearly 50% visiting as families [4] - The expo's cultural and creative products generated sales of approximately 2.51 million yuan, with 107,000 yuan in sales from the "Su Chao" themed products [4] Group 4: Business Opportunities - The expo served as a platform for industry insights and collaboration, hosting 62 matchmaking sessions with 412 buyers signing nearly 1,000 intent agreements, resulting in an on-site transaction value of 298 million yuan [5]
德州|打造“大德之州·好运之河”大运河文化旅游新名片
Da Zhong Ri Bao· 2025-05-12 01:12
Core Viewpoint - The Yangjiaqiao cultural street has successfully revitalized the area, attracting over 40,000 visitors during the May Day holiday, showcasing a blend of traditional and modern cultural experiences [2][3]. Group 1: Cultural and Economic Impact - The Yangjiaqiao cultural street is a key part of the overall planning of the Grand Canal in Dezhou, aiming to create a new cultural tourism brand titled "Great Dezhou · Lucky River" [3]. - The street features various activities such as traditional craftsmanship experiences, flash dance performances, and nostalgic theatrical exhibitions, enhancing the cultural richness of the area [2][3]. - The street has attracted over 50 businesses with a signing rate exceeding 85%, including diverse offerings like cultural art centers, tea restaurants, and traditional puppet theaters [3][4]. Group 2: Future Development Plans - Future plans include weekly themed events and the opening of a food street in June to enhance visitor experience and retention [4]. - The street aims to integrate culture with technology, education, and commerce, promoting the preservation of cultural heritage while driving regional economic development [4].