运营体系优化
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布鲁可(00325):产品聚焦与运营体系优化,增强发展确定性
NORTHEAST SECURITIES· 2026-01-20 09:27
Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 93.2, indicating a potential upside from the current price of HKD 68.35 [4][10]. Core Insights - The company plans to focus on product specialization and optimize its operational system in 2026, enhancing development certainty and significantly expanding its building block vehicle category [1]. - The company aims to increase the number of SKUs in 2025 to expand its IP characters and product forms, although some products may underperform due to trial and error [1]. - The company will concentrate resources on successful product lines and categories in 2026, while controlling personnel scale and enhancing R&D process management [1]. - The existing core IPs will innovate styles and diversify price ranges, with several IPs expected to benefit from the release of related movies in 2026 [2]. - The company has accelerated the acquisition of overseas licensed IPs, with Southeast Asia and North America expected to provide strong support for revenue growth [3]. Financial Summary - The company’s revenue is projected to grow significantly from HKD 876.69 million in 2023 to HKD 4,899 million by 2027, reflecting a compound annual growth rate (CAGR) of approximately 169.27% from 2023 to 2024 and 27.05% from 2026 to 2027 [8]. - The net profit attributable to the parent company is expected to turn positive in 2025, reaching HKD 599.90 million, and further increasing to HKD 1,101.44 million by 2027 [8]. - The earnings per share (EPS) is projected to improve from -2.69 in 2024 to 4.42 in 2027, indicating a strong recovery and growth trajectory [8]. - The company’s price-to-earnings (P/E) ratio is expected to decrease from 25.35 in 2025 to 13.81 in 2027, suggesting an attractive valuation as earnings grow [8].