Group 1 - Recent rumors about JD's aggressive pricing strategies during the Double 11 shopping festival have circulated widely on social media, with claims that Midea Group was fined 5 million yuan by JD for pricing issues, which have been confirmed as false by insiders [1][3] - There are indications of platform manipulation behind the spread of these rumors, as multiple self-media accounts have published similar misleading information regarding JD's "choose one" strategy [1][3] - JD's customer service has clarified that they have not received any notifications regarding the "choose one" policy, and former employees have defended the company, stating that JD is focused on providing low prices for users, unrelated to the alleged strategy [4] Group 2 - This year's Double 11 shopping festival marks a shift in e-commerce strategies, with platforms moving away from complex promotions and focusing on simplification, AI technology integration, and deep retail integration [4] - JD has extended its promotional period to 37 days, while competitors like Taobao and Tmall are focusing on a "big consumption + AI" strategy, and platforms like Douyin and Xiaohongshu are adopting differentiated approaches to join the competition [4]