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外媒:苹果大力进军印度市场,已获得数十亿美元的回报
Huan Qiu Wang Zi Xun· 2025-09-06 08:27
Group 1 - Apple's revenue in the Indian market is projected to grow by 13% year-on-year, increasing from $8 billion to $9 billion, marking a historical high by March 2025 [1] - iPhone sales continue to lead the market, with the MacBook series following closely, serving as the two main drivers of overall performance [1] - Apple has restructured its international business operations in 2023, elevating India to an independent sales region to align with its rapidly expanding market size [2] Group 2 - iPhone currently accounts for approximately 7% of India's smartphone shipment volume, according to Counterpoint Research [2] - To stimulate demand, Apple has introduced several targeted incentives, including student discounts, trade-in programs, and credit card rebates in collaboration with major banks [2] - These initiatives have significantly lowered the purchasing threshold, attracting a large number of first-time buyers to upgrade to iPhone [2]