适老化旅游

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行李不用搬 “酒店”跟着跑 银发专列:助力老“游”所乐
He Nan Ri Bao· 2025-06-09 23:56
5月30日18时30分,"中原铁道·大河之南号"列车缓缓驶出郑州火车站,车上的70余名旅客开启了三天两晚的 旅程。该列车不仅在外观设计上融入了黄河"九曲十八弯"等文化元素,还在内部设施等方面进行了适老化改 造,受到不少老年游客的青睐。 自今年1月商务部等9单位联合印发《关于增开银发旅游列车促进服务消费发展的行动计划》(以下简称《行 动计划》)以来,"银发旅游""老年专列"等话题一直备受关注。适老化旅游列车如何满足老年人对安全、舒 适、慢节奏的需求,成为银发经济的新增长点?记者对此进行了探访。 适老化旅游列车长啥样 开封市清明上河园、西峡恐龙遗址、南阳卧龙岗、新乡宝泉峡谷……在当天的列车上,62岁的退休教师李阿 姨向记者分享了对旅途的期待。和她结伴同行的,是三四个年龄相仿的老朋友。 车厢内的种种设计,也让李阿姨一行感到新奇和满意——列车设有2人间、3人间、4人间等包房,配备独立干 湿分离卫浴、智能恒温马桶和防滑扶手。车厢过道和包房地板上,均铺设了防滑地毯。 不少研究机构认为,当前我国老年人以低龄活力老人为主,不少银发青年(55岁至64岁)、银发中年(65岁 至74岁)"有钱有闲",热衷旅游、美食和养生,也更在意 ...
多方发力打破老年游“年龄门槛”
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-04-26 23:56
旅行社对老年游客突发疾病、意外受伤等风险的担忧可以理解。然而,将高龄老人"一刀切"拒之门外, 实则暴露出企业在产品设计、服务保障上的不足。当多数旅行社仍提供标准化行程,而缺乏对老年人体 能、健康、出行习惯的考量时,风险防控便只能退守"年龄限制"这一最粗放的防线。 在这方面,南京海熙国际商务旅行社通过长期积累客户健康数据,设计慢节奏生态旅游线路,配备全科 医生随团、适老化交通设备等,既可以满足老年人看世界的渴望,又能够将风险降至可控范围。这表 明,旅游服务需要提高对差异化群体的贴合度,从"标准化"转向"定制化",从"被动防护"转向"主动赋 能",进而提高供给的精细化水平。 春暖花开,正值旅游高峰期,不少市民反映,"年龄门槛"在老年旅行团中普遍存在,且标准不一。旅游 企业为何设置"年龄门槛"?有没有更好的解决方案? 此外,打破出游"年龄门槛",还需要多方协同构建保障体系。民事层面应当进一步厘清责任划分,通过 健康告知、家属知情同意等规范流程,既可以规避法律风险,又能够体现人文关怀;监管层面应严查虚 假宣传与霸王条款,制定银发旅游服务标准,倒逼行业提质;政策层面,鼓励开发适老化旅游产品,引 导商业保险参与高龄老年人 ...
这届银发族重新定义旅游消费新潮流
Zhong Guo Qing Nian Bao· 2025-04-11 01:02
Core Insights - The article highlights the emerging trend of "silver-haired" tourism, where retirees prioritize quality experiences and cultural engagement over traditional sightseeing [1][3][4]. Group 1: Demographics and Trends - The "new silver-haired" demographic, primarily consisting of individuals born between 1962 and 1973, is entering retirement, leading to a significant increase in tourism among this group [1][9]. - Recent data indicates that silver-haired tourists accounted for 60% of visitors at a specific guesthouse, with a 5%-10% increase compared to the previous year [1]. Group 2: Travel Preferences - Silver-haired tourists prefer in-depth experiences and quality over quantity, often opting for self-planned trips rather than guided tours [2][3]. - The spending distribution for silver-haired tourists shows that 60% goes to accommodation, 30% to food, and 10% to activities, reflecting their focus on comfort and quality [4]. Group 3: Transportation Innovations - The introduction of "silver-haired" tourist trains aims to address the unique needs of older travelers, providing customized travel experiences that emphasize comfort and cultural engagement [6][7]. - Feedback from silver-haired travelers indicates a willingness to pay for premium services, such as professional guides and customized itineraries, highlighting a shift towards quality-focused travel [6][8]. Group 4: Market Opportunities - The growing silver-haired population presents a significant opportunity for the tourism industry to develop tailored products and services that cater to their specific interests and needs [9]. - There is a call for improved public services and infrastructure to support silver-haired tourism, including accessibility and safety measures [9].