银发旅游
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关键词里感受活力中国
Ren Min Ri Bao Hai Wai Ban· 2025-12-24 22:46
工作人员在Y783次"悠享龙江·银旅号"旅游列车上为旅客准备特色餐食。徐率摄(新华社发) 内蒙古呼和浩特冰雪旅游季近日正式启动。图为游客在马鬃山滑雪场练习滑雪。丁根厚摄(人民视觉) 泰州队在2025江苏省城市足球联赛决赛中夺冠后,泰州文旅面向全球游客推出景区分时段免票等福利。 图为游客在泰州兴化千垛景区游玩。汤德宏摄(人民视觉) 浙江湖州的长三角(德清)具身智能数据采集训练场,机器人在仿真环境中训练。赵宁摄(人民视觉) 北京故宫博物院内,外国游客自拍留影。杜建坡摄(人民视觉) 安徽省安庆市岳西县天堂镇石桥社区,层峦叠嶂间,民居、道路等相映成趣,绘就一幅和美乡村新画 卷。吴均奇摄(人民视觉) 消费品以旧换新,换出的不仅是美好生活,更是广阔的内需潜力,并在畅通经济循环、推动加快绿色转 型方面发挥重要作用。 2025年行至年终。这一年,我国经济顶压前行、向新向优发展。中国海一般的大市场,亦上演着属于这 一年的精彩。 消费品以旧换新,"焕"出升级的广阔空间;银发旅游专列一趟趟南来北往,拉出消费的"温情"和暖意; 还有"苏超"带火了票根经济;机器人走向运动场、生活里;消费新场景在加速培育;"村字号"越发嘹 亮;游购中国 ...
“超龄”老人跟团旅行途中不幸离世,谁来承担责任?法院判了!
Xin Lang Cai Jing· 2025-12-23 05:39
来源:湖南高院 法院经审理查明认为,旅行社作为旅游经营服务机构,对游客负有必要的提示和救助义务,且其对旅行 团中65周岁以上的游客收取了"超龄费",应负有更高的保障义务,但其未能证明向王某告知旅行途中的 安全注意事项和游客不适宜参加旅行活动的情形,亦未证明在旅行前询问王某的个人健康状况,且本次 旅行行程安排较紧、游玩时间较长,在一定程度上加重了老年团员的身体负担,对王某的死亡后果存在 一定过错,法院酌定其应承担与其过错程度相适应的25%的责任。 保险公司组织65岁以下客户旅行,68岁老人交纳"超龄管理费"后加入。不料老人因中暑引发高血压晕 倒,送医抢救无效离世。保险公司、旅行社和老人子女就赔偿问题争执不下。 近日,邵阳市大祥区人民法院审理了这样一起生命权、身体权、健康权纠纷案件。 基本案情 2024年10月,某保险公司为其客户策划了云南西双版纳的旅行活动。某旅行社提供此次旅游服务并对超 过65岁的人员收取800元"超龄费",68岁的客户王某在交纳了"超龄费"后成功报名参团旅行。 旅行第4天,早上7点30分左右,王某随团先后经历商场购物、爬山观景、篝火晚会和夜市游览等项目, 至夜晚22点20分左右返回酒店。在酒 ...
从 “走马观花” 到 “深度慢享”:银发旅游迭代升级 激活新消费场景
Yang Shi Wang· 2025-12-05 09:54
央视网消息:根据全国老龄委数据,银发旅游人数已占全国旅游总人数的20%以上。对很多老年游客来说,"上车睡觉、下车 拍照"的传统旅游方式已不能满足他们的出行需求,老人们更希望获得多样化、个性化的旅游体验。 虽然已经入冬,但浙江磐安的乌石村依然暖意融融,基本每天都会有四五个老年旅游团来到这个静谧的古村落。乌石村依托 其独具特色的古民居,主打民宿老年康养游,游客来到这里体验挖野菜、制作手工豆腐、围炉煮茶等慢节奏生活,感受乡村里的 烟火气。 据介绍,乌石村2024年接待游客超百万人次,今年预计将达到130万人次,其中70%是老年游客。 慢旅行、微度假、康养游……如今,老年游客有了更多适合自己的旅行新体验。在安徽黄山,这个旅居基地就推出医养结合 等各类场景服务,老年游客可以在这里小住,不再打卡旅游景区,而是在体验茶山徒步、参加读诗会、练习八段锦等各类活动中 放松身心。 ...
文旅部、民航局两部门:优化银发旅游适老化无障碍出行环境
Bei Jing Shang Bao· 2025-12-03 03:36
Core Viewpoint - The Ministry of Culture and Tourism and the Civil Aviation Administration of China have issued an "Action Plan" to promote the integration of cultural tourism and the aviation industry, focusing on enhancing travel services for elderly passengers [1] Group 1: Action Plan Highlights - The Action Plan emphasizes the need to optimize travel environments for elderly tourists, ensuring accessibility and comfort [1] - Airlines and airports are guided to upgrade services tailored to the needs of elderly travelers, including the introduction of companion services, rest areas, onboard meals for seniors, and designated waiting seats [1] - A guideline for the planning and construction of accessible environments in airport passenger terminals will be developed to accelerate the renovation of airport facilities for elderly accessibility [1]
定制服务激活需求!银发旅游成消费新热点
Sou Hu Cai Jing· 2025-12-01 08:47
(央视财经《正点财经》)随着居民收入水平提升和消费观念转变,银发旅游已从传统"走马观花"升级为品质化、个性化的消费新场景。面对日益增长的需 求,旅游市场针对老年群体精准供给,定制化产品持续涌现。 瞄准老年游客对品质和舒适的需求,列车推行"管家式"管理,提供"一对一"行李搬运、游玩安排等个性化服务。餐车专门供应低糖、低盐"适老餐",契合老 年群体饮食需求;读书角、棋牌室、迷你KTV和康健区等功能空间一应俱全,民俗讲座、手工制作、红歌会等活动丰富旅途生活,充分匹配银发族的消费 偏好。 从冰雪列车到三峡游轮,从城市研学到乡村旅居,银发旅游产品正朝着精细化、多元化方向发展。中国旅游协会老年旅游分会数据显示,2025年1-10月, 55-70岁老年群体跨省旅游订单同比增长42%,其中定制化旅游产品占比达35%,旅游消费正成为银发群体享受生活的重要方式。 转载请注明央视财经 编辑:潘煦 300余名游客在哈尔滨站登上Y783次旅游列车,开启为期6天的"找北"之旅,行程涵盖雪乡、漠河、阿里河鄂伦春部落等景点。 ...
“冬游广西”银发旅游列车将开行
Ren Min Ri Bao Hai Wai Ban· 2025-11-24 00:56
国铁南宁局广西铁路文旅集团有限公司旅游事业部负责人韦翊介绍,首趟专列将使用国铁南宁局旅游专 列品牌"桂行天下号"车底开行。专列运行期间,列车上将组织养生小讲堂、歌唱及棋牌比赛等趣味活 动,丰富旅客在途体验;配备保健医生全程陪护,为旅客提供保健和基础医疗服务。该趟旅游专列还将 加挂一节多功能娱乐车厢,涵盖KTV、棋牌室、VR影院及休闲吧台4大功能,特别配备VR体感座椅。 专列到达南丹后,旅客将畅游歌娅思谷、遥望天下、白裤瑶寨、洞天盛境等诸多景点。 据介绍,旅游专列分硬卧、软卧两种席位,价格包含行程中的交通、用餐、住宿、导游、保险、医护、 门票费用,让旅客无忧"一票通游"。 (责编:刘橦洁、陈键) 关注公众号:人民网财经 本报南宁电(庞革平、黄有贤)国铁南宁局日前发布消息,为满足广大游客"冬游广西"的出行需求,国 铁南宁局与广西壮族自治区文化和旅游厅联合制定实施"悠游广西 悦动山水"2025广西银发旅游列车开 行计划,推出广西区内5大精品旅游专列线路。首趟专列将于12月3日正式开行,旅游线路为南宁至南丹 3日专列游,带领游客深度畅游桂西北瑶乡秘境。 据广西文化和旅游厅相关负责人介绍,此次与国铁南宁局联合组织开行系 ...
用细分产品满足银发群体旅游需求(市场万花筒)
Ren Min Ri Bao· 2025-11-19 22:20
Core Insights - The article emphasizes the potential for growth in the silver-haired tourism market, highlighting the need for differentiated travel products tailored to the elderly population [1][2] Group 1: Market Demand and Consumer Insights - There are approximately 90 million individuals aged 60 to 64 in China, referred to as "new elderly" or "vibrant seniors," indicating a strong consumer potential in this demographic [1] - Current tourism offerings often do not cater to the specific needs of older adults, suggesting a lack of segmentation in the market compared to products for younger age groups [1] Group 2: Product Development and Service Enhancement - Recommendations include adapting travel itineraries to be more suitable for older adults, such as incorporating health monitoring devices and improving accessibility features at tourist sites [1] - The article suggests that tourism products for seniors should include health management services, such as nutritionists and health checks, to better meet their needs [2] Group 3: Thematic and Experience-Based Travel - The article proposes the introduction of themed deep-dive tours, such as nostalgia trips for former "sent-down youth," and special experiences like wedding photo shoots for seniors who missed out on such opportunities [2]
银发群体成旅游消费生力军!“慢旅行+深体验”圈粉老年游客→
Sou Hu Cai Jing· 2025-10-29 10:44
Group 1 - The "silver-haired tourism" demographic now accounts for over 20% of total tourism, indicating that older adults are becoming a significant force in tourism consumption [1] - Many tourist attractions and cities have introduced projects favored by elderly visitors, such as "photography travel study" and "slow travel in ancient towns" [1] - A tour guide reported that at peak times, their group can host nearly 600 tourists in a month, with over 90% being retired seniors [5] Group 2 - In Haining along the Qiantang River, a group of elderly photography enthusiasts used drones to capture the natural scenery, specifically the "tidal tree" phenomenon [3] - During the Double Ninth Festival, over 200 elderly tourists participated in making traditional food in the ancient town of Jiaoxi, with a reported increase of over 50% in elderly visitors compared to the same period last year [9] - The travel itinerary for elderly tourists is designed to be rich and engaging, including activities like photographing the tidal tree and the Qiantang River tidal bore [7]
“银发旅游”市场火爆 “适老配方”让老年人畅享“诗和远方”
Yang Shi Wang· 2025-10-29 03:15
Core Insights - The elderly demographic, characterized by having financial resources, leisure time, and energy, is becoming a significant driving force in the tourism market [1] Group 1: Travel Preferences and Trends - Elderly travelers prefer natural scenery and leisurely travel experiences, often avoiding early starts and crowded tourist spots [3] - Travel has become an essential part of life for retirees, with social interactions during trips being highly valued [5] - The implementation of visa-free policies in multiple countries has led to an increase in international travel among the elderly [7] Group 2: Market Growth and Characteristics - The booking volume from elderly tourists has significantly increased, with projections indicating that by September 2025, they will account for over 40% of total bookings [9] - Elderly travelers typically spend three times more on average orders compared to younger travelers, with a year-on-year growth rate in order volume exceeding 20% [11] - There is a growing interest among the elderly in personalized services focusing on comfort, cultural depth, and social experiences, with a 19% increase in international flight bookings this year [11]
当香山红叶节邂逅重阳节,三条“银发路线”暖心上线
Bei Jing Ri Bao Ke Hu Duan· 2025-10-28 08:14
Core Points - The article highlights the autumn scenery at Xiangshan Park, showcasing the vibrant colors of the leaves and the special arrangements made for elderly visitors during the Red Leaf Festival coinciding with the Chongyang Festival [1][3] Group 1: Event and Activities - Xiangshan Park has designed three walking routes suitable for elderly visitors, integrating leaf viewing, cultural experiences, and leisure activities [1][3] - The "Double Red Experience Tour" lasts approximately 2 hours, allowing visitors to enjoy the changing colors of trees and visit historical revolutionary sites [4] - The "Autumn Viewing Tour" is a 1.5-hour route that is flat and easy, particularly recommended for the "Old Pine Forest" area, ideal for leisurely walks and photography [4] Group 2: Additional Features and Services - The "Most Beautiful Garden Road Tour" is a newly created main route that features beautifully arranged floral themes and autumn leaves, providing a serene environment for visitors [5] - On October 29, a free health consultation event will be held, along with interactive cultural experiences and unique local creations, enhancing the experience for elderly visitors [5] - A special photo point has been set up at Jingzi Lake to allow visitors to capture a "summit" memory creatively, catering to those unable to reach the peak [5] Group 3: Leaf Color Change and Visitor Guidance - The average color change rate of the park's deciduous trees has reached 30%-37%, with high viewing conditions expected to continue through the weekend [7] - Visitors are advised to be aware of traffic control measures during the peak viewing days on November 1 and 2, and to consider off-peak visits and green travel options [7]