Core Insights - Oriental Selection has successfully entered the sanitary napkin market, achieving impressive sales figures and addressing consumer safety concerns [2][4][10] - The company emphasizes a new safety standard that surpasses industry norms, focusing on transparency and traceability in its production process [5][8][10] Group 1: Market Entry and Sales Performance - Oriental Selection launched its self-operated sanitary napkin products on June 16, 2025, selling 300,000 packages within 14 hours and selling out in two days [2][9] - By August 19, the company had sold approximately 370 million packages over 33 days, averaging over 10,000 orders per day [2][9] Group 2: Consumer Trust and Market Dynamics - The sanitary napkin industry has faced a trust crisis due to issues with raw materials and quality control, leading to a significant drop in consumer confidence [3][4] - There is a stark contrast between traditional brands, which struggle with innovation and transparency, and e-commerce white-label products, which often compromise on quality [3][4] Group 3: Safety Standards and Production Practices - Oriental Selection has established a new safety standard consisting of 28 checkpoints, including stricter limits on harmful substances compared to national standards [5][6] - The company uses 100% pure cotton sourced from Xinjiang for its sanitary napkins and has implemented extensive monitoring in its production facilities [6][8] Group 4: Future Plans and Industry Impact - Following its initial success, Oriental Selection plans to expand its product line into the broader health consumption sector, including products like sleep pants [10] - The company's entry is expected to elevate safety benchmarks and transparency in the sanitary napkin industry, prompting traditional brands to reassess their quality control systems [10]