通信+内容+消费全场景服务升级

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抖音携手中国移动发布联名卡 动信通助力数字生活体验升级
Ren Min Wang· 2025-08-19 06:05
Core Insights - Douyin and China Mobile have launched a co-branded card named "Dynamic Zone Douyin Co-branded Card," focusing on the integration of communication, content, and consumption services [1] - The card leverages China Mobile's extensive 5G network and Douyin's large user base, offering various packages tailored to different user needs while providing precise marketing channels for brands [1] - The co-branded card integrates Douyin's ecosystem resources, offering three categories of benefits: e-commerce, short dramas, and lifestyle services, allowing users to choose based on their preferences [1] Company and Industry Summary - The co-branded card is supported by the Volcano Engine's digital platform, which provides comprehensive technical support for the entire service chain [1] - The technology and operations company, Dongxintong (Beijing) Technology Group, is responsible for the technical support, operations, and customer service for the co-branded card [1] - The company plans to enhance promotional efforts through both online and offline channels, aiming to transition traditional communication services into a comprehensive upgrade that includes entertainment and lifestyle benefits [1]