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【社论】规范电话营销,从统一外呼号码开始
Xin Lang Cai Jing· 2025-08-01 09:18
Core Viewpoint - The three major telecommunications companies in China have collectively announced standardized telephone marketing measures, including the establishment of unified outbound marketing numbers to enhance consumer trust and reduce marketing-related complaints [1][2]. Group 1: Standardization of Marketing Practices - The unified outbound marketing numbers are: China Telecom 10001, China Mobile 10085, and China Unicom 10016, indicating that any calls from other numbers are not from legitimate channels [1][2]. - The new regulations require that if a user explicitly refuses marketing calls, the companies cannot continue to disturb the user, addressing the issue of frequent complaints regarding misleading marketing practices [1][2]. Group 2: Enhancing Number Recognition - The lack of number recognition has been a significant issue leading to marketing chaos; the new measures aim to improve this by providing technical support for better identification of marketing calls [1][2]. - The requirement for full call recording and review means that every call will be transparent, preventing marketers from using vague language or hiding information to evade responsibility [2]. Group 3: Consumer Empowerment - The introduction of a "double confirmation" mechanism, where users must confirm via SMS before any business is conducted, places the choice in the hands of consumers, reducing the risk of unwanted charges [2]. - Improved number recognition is not only about resolving current consumer disputes but is also a crucial part of the digital transformation of communication services, enhancing trust and reducing decision-making costs for users [2]. Group 4: Market Order and Consumer Rights - The standardization of marketing practices by operators serves as a model for the industry, protecting consumer rights and reshaping market order [3].