Core Insights - The domestic tourism market is experiencing a "dual climate" effect due to the recent cold wave, with a surge in ice and snow tourism as popular ski resorts open, while beach destinations like Sanya are crowded with northern tourists [1][2] Group 1: Ice and Snow Tourism - The search interest for "hot springs" and "skiing" has significantly increased since November 7, with a more than 100% month-on-month growth [1] - Hotel bookings around ski resorts and accommodations tagged with "hot springs" and "private baths" have more than doubled compared to the same period last month [1] - The booking heat for ice and snow theme attractions has increased over 100% compared to the same period last month, with significant interest in hotels near Harbin and Zhangjiakou [4] Group 2: Hot Spring Tourism - The booking heat for hot spring hotels and homestays in southern regions is higher than in northern regions, with a more than 10% increase in bookings for stays of two nights or more compared to last month [2] - Popular hot spring accommodations in cities like Shanghai and Suzhou are selling out three days in advance for family rooms and luxury suites [2] - The demographic for hot spring tourism includes over 30% families with children, and there is a notable increase in the elderly demographic compared to last year [2] Group 3: Travel Trends - The trend of southern travel for warmth has intensified since the start of winter, with Harbin being the top source city for flights to Sanya, and a more than 50% increase in flight bookings from Urumqi to Sanya [3] - The top ten cities for winter escape travel include Sanya, Kunming, and Haikou, with one-way ticket prices ranging from 800 to 1000 yuan [3] Group 4: Quality Accommodation Demand - To meet the demand for high-quality accommodations near ski and hot spring resorts, the company has launched a themed campaign covering popular ski areas and high-quality hot spring accommodations [6] - The campaign includes a 300 yuan "Winter Hotel Package" and a 1000 yuan "Snow Friends Privilege Card," which covers various services including accommodation and transportation [6]