邮轮+

Search documents
150万旅客涌入!2025上海国际邮轮节收官,解锁新玩法
Guo Ji Jin Rong Bao· 2025-10-06 13:19
Core Insights - The 2025 Shanghai International Cruise Festival successfully concluded, focusing on "sea-land linkage, domestic linkage, and international linkage," promoting high-quality development of the cruise economy and supporting Shanghai's goal of becoming an international consumption center [1][12] Cruise Industry Development - In 2025, Shanghai's two major international cruise ports are expected to receive over 250 cruise ships and accommodate more than 1.5 million passengers, continuing to lead the national cruise industry [2] - The festival marked a shift from a "single home port" to a "multi-port collaboration" model, enhancing Shanghai's role as a global cruise hub [4] Regional Cooperation - The festival initiated the "Cruise + Consumption City Alliance" involving Shanghai and nine coastal cities, aiming to convert "port flow" into "consumption growth" [6] - Collaborative tourism routes were developed, such as "International Cruise + Jiangnan Ancient Town," expanding the cruise economy's reach [6] Thematic Activities - Various districts in Shanghai launched diverse "Cruise +" themed activities, allowing residents and tourists to experience cruise culture without leaving the city [7] - Notable events included a summer night market in Putuo District and a maritime culture exhibition in the Lingang New Area, enhancing local tourism experiences [7][8] Innovation in Cruise Products - Major cruise companies introduced innovative "Cruise +" products during the festival, promoting deep integration of culture, sports, and wellness [10] - MSC Mediterranean Cruises launched several unique experiences, including a documentary and interactive activities, while Royal Caribbean created engaging pop-up events [11] Economic Impact - The festival contributed to a new consumption ecosystem by integrating commerce, culture, and tourism, providing immersive experiences for visitors [12] - The ongoing development of the "Cruise +" industry chain is expected to strengthen Shanghai's position as an international shipping and trade center, enhancing its urban competitiveness [12]