酒店下沉消费市场
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五星级酒店推“剩菜盲盒”:40元1份,大闸蟹、生蚝、牛肉、甜品均可选,但只有晚上15分钟可用
Mei Ri Jing Ji Xin Wen· 2025-11-10 13:30
Core Insights - The "leftover blind box" trend is gaining popularity among young consumers, offering unsold or near-expiry food items at affordable prices, typically around tens of yuan [1] - Several platforms in China are now providing "leftover blind box" services, including high-end hotels [3] Group 1: Market Trends - The concept of "leftover blind boxes" has expanded from baked goods and light meals to include offerings from five-star hotel buffets [3] - For example, the Guoshou Junlan Hotel in Hangzhou launched a dinner blind box priced at 40 yuan, allowing customers to pack food from the buffet, which normally costs 298 yuan [3] - The Shanghai Hongqiao Accor Hotels also introduced a lunch blind box for 28 yuan, available for takeout with rotating hot dishes [10] Group 2: Consumer Engagement - Customers have shared positive experiences on social media, highlighting the value and variety of food available in the blind boxes, including high-end items like roasted duck and crab [7] - The Guoshou Junlan Hotel aims to attract customers who may not frequently visit due to time or budget constraints, offering a more affordable and engaging way to experience their buffet quality [7] Group 3: Industry Adaptation - The trend of "leftover blind boxes" reflects a broader strategy among five-star hotels to connect with a wider consumer base, breaking the stereotype of high pricing and exclusivity [12] - The average occupancy rate for five-star hotels is approximately 62.5%, with an average room price of 755 yuan per night, indicating a need for innovative revenue strategies [12]