酒店动态定价

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瑞士信息与通信科技公司RoomPriceGenie研发酒店自动化定价管理软件,实现酒店收益最大化 | 瑞士创新100强
3 6 Ke· 2025-05-06 02:41
Company Overview - RoomPriceGenie is a Swiss information and communication technology company founded in 2017, specializing in automated pricing management software for hotels [2] - The company was co-founded by Ari Andricopoulos, Jörg Siegel, and Marvin Speh, who hold advanced degrees in finance, economics, and business innovation respectively [2] - RoomPriceGenie currently employs over 100 staff members [2] Industry Context - The rise of online booking platforms has intensified competition among hotel operators, requiring them to offer competitive pricing against various types of accommodations [4] - Only 10% of hotels globally utilize specialized revenue management systems, with smaller hotels relying more on manual pricing, leading to competitive disadvantages [4] Product Features - RoomPriceGenie's software automates pricing calculations by tracking internal data and real-time market information, allowing hotels to focus more on guest services [6] - The software monitors prices of up to 10 major competitors and 500 nearby hotels, ensuring competitive pricing strategies [6] - It can dynamically adjust prices based on booking volume and market demand, optimizing revenue during peak seasons and improving occupancy during off-peak times [6] Performance Metrics - Hotels using RoomPriceGenie's software can see an annual revenue increase of 22% [6] - The software performs 12 price updates daily and can calculate optimal prices for the next 18 months, significantly reducing manual pricing efforts [7] - It also generates visual data for key performance indicators such as revenue, occupancy rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR) [7] Market Reach and Funding - RoomPriceGenie serves over 3,000 hotels across 65 countries, indicating its global presence [7] - In February 2025, the company secured $75 million in funding from Five Elms Capital to support global expansion and technology upgrades [7] Recognition - RoomPriceGenie was listed in the 2024 TOP100 Swiss Startups, highlighting its status as a leading innovative company in Switzerland [9]