Summary of the Hotel Industry and Travel Insights Industry Overview - The hotel industry performed well during the 2025 National Day holiday, but a decline of approximately 3-4% is expected in Q4 due to an oversupply of hotels in recent years, leading to a short-term supply-demand imbalance. There may be opportunities for supply-demand restructuring next year [1][5][9]. Key Performance Metrics - During the 2025 National Day holiday, Huazhu Group's RevPAR (Revenue per Available Room) reached 105.1%, an increase of 5 percentage points year-on-year. The average room rate was 393 RMB, up 4% year-on-year, with an occupancy rate of 88.2%, up 1.1 percentage points [2]. - Jinjiang Group reported an ADR (Average Daily Rate) of 366 RMB, a 4.5% increase year-on-year, with an occupancy rate of 85.5%, up 4 percentage points. RevPAR was 312 RMB, an increase of 8.6 percentage points year-on-year [2]. Consumer Behavior and Preferences - Consumers are increasingly prioritizing customer experience, safety, and hygiene, leading to a preference for chain brands over individual inns. During the 2025 National Day holiday, chain hotels performed well, while homestays saw poor occupancy [3][11]. - Huazhu's OTA (Online Travel Agency) orders accounted for 40% of bookings, while member orders made up about 50% during the holiday, indicating effective control over OTA order ratios by leading hotel chains [3][16]. Pricing Dynamics - The significant price increases by Huazhu and Jinjiang are related to budget planning based on last year's revenue performance, with ADR rising over 4%, indicating strong demand. However, consumer sensitivity to high prices may limit future price increases [7][8]. - Despite the rapid increase in hotel supply, prices are not expected to drop significantly due to budget pressures on operators. New hotels are primarily concentrated in lower-tier markets, gradually moving towards mid-range and high-end products, allowing for pricing power during peak holiday periods [9][10]. Market Trends and Future Outlook - The hotel industry is expected to face challenges in Q4 due to an oversupply, but the exit of smaller hotels may create opportunities for RevPAR improvement next year [5]. - The 2025 National Day holiday's extension to 8 days did not significantly boost hotel demand, as most travelers preferred shorter trips [13][14]. - The government has shown limited intervention in hotel pricing, allowing market forces to dictate prices, although some cities had previously implemented price control measures [10]. Conclusion - The hotel industry is navigating a complex landscape of supply-demand dynamics, consumer preferences, and pricing strategies. While current performance metrics are strong, future challenges related to oversupply and consumer price sensitivity will require careful monitoring and strategic adjustments by industry players [1][5][9].