金融+体育+文化

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中国工商银行倾情助力2025衡水湖马拉松赛 探索“金融+体育+文化”新路径
Zhong Guo Jing Ji Wang· 2025-09-22 14:30
Core Viewpoint - The event, the "2025 Hengshui Lake Marathon," sponsored by the Industrial and Commercial Bank of China (ICBC), aims to promote sports, health, and green development while enhancing the local economy and culture [1][2]. Group 1: Event Overview - The "2025 Hengshui Lake Marathon" took place on September 21, with 20,000 participants, showcasing the natural beauty of the lake city [1]. - ICBC Hengshui Branch served as the main sponsor, emphasizing its commitment to supporting sports and community events [1][2]. Group 2: Economic and Financial Impact - The marathon is part of a broader initiative by the Hengshui government to integrate sports with economic development, with ICBC playing a crucial role in this strategy [2]. - ICBC Hengshui Branch has focused on providing financial services to local economic development, including financing for infrastructure, low-carbon projects, and support for small and medium-sized enterprises [2][3]. Group 3: Community Engagement - The bank's participation included a running team of over 300 employees, promoting the bank's values and enhancing its visibility during the event [4]. - ICBC staff engaged with the public at the marathon, providing financial education and services, thereby strengthening community ties and brand recognition [4][5]. Group 4: Future Directions - ICBC aims to continue exploring the integration of finance, sports, and culture, contributing to high-quality economic development and enhancing the overall experience for citizens and visitors [5].