Core Insights - Huaxia Bank has launched the Huaxia KPL Dream Team co-branded debit and credit cards, marking its entry into the esports market, with 146,000 debit cards and 66,000 credit cards issued since the launch on November 16, 2024 [4] - The collaboration with the KPL professional league, which has a massive following, aligns with the recent policy support for the esports industry in Beijing, enhancing Huaxia Bank's "finance + esports" ecosystem [4][7] - The co-branded cards are designed not just as payment tools but as social identity cards for players, featuring customizable designs that reflect the KPL branding [5] Financial Product Features - The KPL Dream Team co-branded cards offer a dual service model covering consumption credit and wealth management, creating a comprehensive "finance + esports" service ecosystem [5] - Users can enjoy various benefits, such as chances to win in-game items and exclusive packages, by applying for the cards and participating in promotional activities [6] Market Strategy and Policy Alignment - The bank is leveraging both online and offline strategies to promote the co-branded cards, including participation in esports events and establishing themed branches in major cities [7] - The initiative aligns with national policies aimed at promoting high-quality development in the esports sector, which has seen a user base of 500 million in China [7] Future Directions - Huaxia Bank aims to redefine its relationship with users by focusing on innovative product designs that resonate with younger audiences, positioning itself as a co-builder and enabler of youth culture [8]