金融+红色文化
Search documents
邮储银行南雄市支行:打造金融与红色文化融合新标杆
Nan Fang Nong Cun Bao· 2025-12-19 09:02
Core Viewpoint - Postal Savings Bank of China (PSBC) Nanhsiung Branch is launching a plan to integrate financial services with red culture, aiming to establish a benchmark project for financial and cultural innovation in Nanhsiung City [2][3][10]. Group 1: Project Overview - The Nanhsiung Branch's plan is based on the rich red cultural resources of Guangdong Province's only central Soviet area county, focusing on deep integration of financial services and cultural heritage [2][3][5]. - The branch is positioned in a prime location near museums and large communities, providing a solid foundation for its unique development [8]. Group 2: Key Objectives - The branch has set three core construction goals: 1. To create an immersive red cultural experience and establish a significant cultural brand in the region [11]. 2. To enhance business quality, targeting an annual compound growth rate of 8% in average daily deposits over the next three years and aiming for a customer satisfaction rate of 100% [12]. 3. To strengthen social impact, with plans to reach over 300 individuals through cultural dissemination and provide accessible services to over 500 special groups annually [13][14]. Group 3: Financial Products and Services - The branch will introduce specialized financial products and services, such as "Red Loan" and "Soviet Area Loan," to support the development of red tourism projects [16][17]. - It will also issue red culture-themed bank cards and commemorative coins to promote red culture through financial means [18]. Group 4: Community Engagement - The branch plans to provide various services for elderly and special groups, including accessibility facilities and home services, aiming to serve over 500 individuals annually [19]. - Regular events such as red story sharing sessions and financial education workshops will be held to enhance community engagement and financial literacy [26]. Group 5: Strategic Importance - The establishment of the red culture characteristic branch is seen as an innovative attempt at branch transformation and a practical effort to pass on red genes and empower the development of the Soviet area [27][28]. - The branch aims to inject financial vitality into the red cultural tourism industry, striving to become a model for the integration of finance and culture in the northern Guangdong region [29].