Core Insights - JD BaiTiao has officially integrated with Maoyan App, providing a "pay after watching" service to enhance cultural consumption potential [1] - A special movie viewing subsidy has been launched, offering a discount of 6 yuan for purchases over 30 yuan and a 40 yuan discount for new users [1] - The collaboration aims to deepen the integration of financial services with consumer scenarios, responding to policy encouragement for such integrations [1] Company and Industry Summary - JD BaiTiao has been operational since 2014, establishing a financial service ecosystem that connects over 200 million merchants and 3 billion consumers across various online and offline scenarios [1] - Maoyan App is a leading entertainment ticketing platform in China, covering over 12,000 cinemas and serving hundreds of millions of users annually [1] - Future collaborations between JD BaiTiao and Maoyan App are expected to extend to larger events like concerts, enhancing credit consumption and providing additional benefits [2]