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京东白条接入猫眼App 打造“先观影 后付款”便捷支付方式
Zheng Quan Ri Bao Wang· 2025-11-20 05:13
本报讯 (记者李冰)近日,京东白条正式接入猫眼App,为用户提供"先观影、后付款"的便捷支付服 务,进一步降低观影门槛,激活文化消费潜力。京东白条同步推出专项观影补贴,即日起至12月11日期 间,用户通过猫眼App购买电影票,在收银台选择京东白条支付,可享限量满30元立减6元的优惠,其 中首次开通京东白条支付的新用户还可直接立减40元。 业内人士认为,京东白条接入猫眼,不仅是一种支付方式,更是连接用户、平台与消费生态的价值纽 带。近年来,政策持续鼓励金融与消费场景深度融合。京东白条此次扩容至猫眼App,是积极响应政策 导向、不断拓宽服务边界的举措。 据悉,此次双方合作将京东白条嵌入猫眼App的电影购票全流程,用户在支付环节可选择京东白条进行 信用消费,享受"先观影 后还款"的便利,同时叠加专属优惠。 京东白条相关负责人表示,通过此次与猫眼App在电影场景的合作,未来双方还将在演唱会、演出等相 对大额的场景,以更便捷的信用消费与权益补贴的组合拳,为实体消费注入新动能。 资料显示,猫眼App作为国内领先的娱乐票务平台,覆盖全国超1.2万家影院,年均服务用户数亿人次。 京东白条自2014年面世以来,已构建起覆盖线上 ...
假日文旅市场巧借赛事、电影“东风”拓展新场景 激活票根经济新活力
Yang Shi Wang· 2025-10-03 09:03
Core Insights - The article discusses a series of initiatives launched by multiple departments to promote the integration of the film and dining industries during the 2025 National Day and Mid-Autumn Festival holidays, enhancing the "movie + food" consumption linkage [1][3]. Group 1: Initiatives and Collaborations - Various regions including Beijing, Jiangsu, Zhejiang, Fujian, Henan, Hubei, Sichuan, and Yunnan are collaborating to leverage resources effectively, boosting the development of cultural tourism and dining sectors [1]. - A "Follow the Movie to Taste Food" ticket root map was launched by China UnionPay and Maoyan Entertainment, officially available nationwide from September 30, 2025, aimed at enriching cultural consumption experiences during the holidays [1][3]. Group 2: Consumer Benefits - Users purchasing movie tickets through the Maoyan App can access dining discounts near cinemas, providing a dual benefit of "viewing + dining" [3]. - The ticket root map platform aggregates geographical data from 12,000 cinemas nationwide, enabling precise matching and targeted distribution of dining discounts [3]. Group 3: Regional Promotions - Zhejiang province has introduced the "Follow the Movie to Tour Zhejiang and Taste Food" initiative, offering consumer subsidies that effectively stimulate holiday market consumption [9]. - In Lankai, visitors can receive discounts by presenting recent electronic movie ticket stubs, enhancing the ticket root economy [13]. Group 4: Events and Activities - An autumn party at Taihu has attracted significant crowds, directly boosting consumption in surrounding dining, retail, and accommodation businesses [15]. - Longxing County's cultural tourism department is promoting ticket root economy benefits for fans attending the "Zhe BA" events during the National Day holiday, offering free entry to 19 scenic spots and discounts at 39 hotels [17][18].