金融保险+
Search documents
“金融保险+”激活产销链路 平安产险湛江中心支公司助力湛江海鲜拓展西南市场
Nan Fang Nong Cun Bao· 2025-10-28 03:05
Core Viewpoint - The article highlights the role of Ping An Property & Casualty Insurance's Zhanjiang branch in promoting Zhanjiang seafood products in the southwestern market through financial support and collaboration with local agricultural sectors [1][4][10]. Group 1: Event Overview - On October 26, 2023, a seafood promotion and tasting event was held in Guiyang, Guizhou, aimed at expanding Zhanjiang seafood's market reach [2][5]. - The event was guided by various governmental bodies, including the Guangdong Provincial Department of Agriculture and Rural Affairs and the Zhanjiang Municipal Government [5][6]. Group 2: Financial Support and Agreements - Ping An Property & Casualty Insurance's Zhanjiang branch was the sole financial supporter of the event, facilitating over 30 million yuan in purchase agreements between suppliers and buyers [3][4][11]. - The company provided 10 million yuan in risk coverage for Huajing Foods during the event [10][11]. Group 3: Agricultural Development Initiatives - The Zhanjiang branch has actively participated in promoting high-quality agricultural development, receiving recognition from local government bodies for its initiatives [13][14][16]. - The company supported the Zhanjiang Fishing Culture Carnival in August 2023 with 600,000 yuan and insured the first marine ranch equipment in Guangdong for 40 million yuan [17][19]. Group 4: Technological Integration and Sales Channels - Utilizing an "insurance + technology + service" model, the company has injected technological advancements into agricultural production, including donations of weather stations and water quality monitoring equipment [20][21]. - The company has also engaged in online sales, promoting over six types of local agricultural products, achieving sales of 1.452 million yuan through live-streaming and online platforms [27][28]. Group 5: Future Plans - The Zhanjiang branch plans to continue its "risk protection + platform collaboration" model to further assist Zhanjiang seafood in reaching a national audience [29][30].